• http://www.brickmarketing.com/ Nick Stamoulis

    “Aspiring Growth is highly susceptible to unscrupulous or just really bad
    search and Web development agencies, and you may find yourself spending
    most of your effort unraveling legacy issues that were offshored.”

    I’ve definitely dealt with a few of those managers before. They knew they needed it and just went for the most cost effective option…not necessarily the best option. It’s no small feat to unravel what has been done AND explain to this manager why you have to undo all that “good SEO” he paid for once already.

  • http://www.day1charitydonation.com/ Hal Fast

    Pretty insightful analysis Conrad. You seem to have the four styles down pat. btw; you wouldn’t happen to be bi-polar are you? Maybe that explains it. LOL! Just kidding, and great write up! day1charitydonation

  • chris

    Love this article! I have worked for all four management styles. I would add to the SEO Maven management style that often, this type of manager will tell you exactly how to do your job, based on his/her previous experience and results, even if his/her tactics are not necessarily the best. “We need more links! How many links have we gotten today?!”

  • http://twitter.com/bestseopractice Eric Muhanji

    Nice analysis of characters we come across in the profession!

  • http://twitter.com/sharithurow sharithurow

    Hi there-

    I have a #5: the SEO who genuinely, honestly believes that he/she knows SEO but really doesn’t. I’m dealing with one right now who does not know when to 301 or 404, and who does not get the big picture (focus is purely on rankings).

    I understand that SEO professionals have differing methodologies, and that’s fine because if we all agreed with each other? We wouldn’t learn anything. But I find dealing with this type of SEO more frustrating than the other four.

    In fact, when I train companies, the in-house SEO often skips a good portion of the training and then comes into the room after a few hours. And because he/she didn’t get the right context, he/she asks a lot of questions that would have been easily answered if the person would have participated in the entire training in the first place.

    That’s why I make the Intro to SEO part of training mandatory so that we all use the same vocabulary and the same context.

  • http://twitter.com/kymktg Kent Yunk

    Nice perspective Conrad, as always. Sometimes you find yourself as the leader and end up being all 4 without knowing it. Careful who you step on while climbing to the top. All kidding aside I have worked with many of these management styles and one thing shines over all the rest and that is to focus on real results. Much harder to dispute the data.