• http://searchengineland.com Jonathan Hochman

    The reason I introduced the alternative definition in 2007 is that some people were trying to delete the article, and the best argument against deletion was to show that even the New York Times used the term. I wrote what they said with full fidelity, even though I personally didn’t agree with it.

    Wikipedia is not a thought leader; it’s a thought follower. Whatever reliable people say, Wikipedia repeats. There is still a lot of confusion about SEM means, so the article reflects that.

    In any event, I just took another look at the article and tried to patch up the lead. You readers are welcome to help. If you want to make changes, please use footnoted references where appropriate. You might like the Cite for Wiki Firefox add-on that automatically generates Wikipedia footnote code from any web page.