Hulu Embeds Search In The Video Player

Jun 6, 2008 at 10:00am ET by Greg Sterling

Hulu, trying to drive more video streams and ad views, has embedded a search box in the upper right of its syndicated video player, according to the Hulu blog. Search results appear on screen and, when clicked, initiate a new video stream in the player. Ads generally appear before the next video.

Here are some screens:

The strategy makes sense given Hulu’s relatively small destination traffic and the need to create more reach:

The site also established a YouTube channel to gain more distribution and exposure.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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