Sign up for weekly recaps of the ever-changing search marketing landscape.
Hulu Embeds Search In The Video Player
Hulu, trying to drive more video streams and ad views, has embedded a search box in the upper right of its syndicated video player, according to the Hulu blog. Search results appear on screen and, when clicked, initiate a new video stream in the player. Ads generally appear before the next video.
Here are some screens:
The strategy makes sense given Hulu’s relatively small destination traffic and the need to create more reach:
The site also established a YouTube channel to gain more distribution and exposure.