Hulu Embeds Search In The Video Player

Hulu, trying to drive more video streams and ad views, has embedded a search box in the upper right of its syndicated video player, according to the Hulu blog. Search results appear on screen and, when clicked, initiate a new video stream in the player. Ads generally appear before the next video. Here are some […]

Chat with SearchBot

Hulu, trying to drive more video streams and ad views, has embedded a search box in the upper right of its syndicated video player, according to the Hulu blog. Search results appear on screen and, when clicked, initiate a new video stream in the player. Ads generally appear before the next video.


Here are some screens:

Video one

Ad between videos on Hulu

The Office

The strategy makes sense given Hulu’s relatively small destination traffic and the need to create more reach:

Video site traffic March

The site also established a YouTube channel to gain more distribution and exposure.


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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