Hulu Embeds Search In The Video Player

Hulu, trying to drive more video streams and ad views, has embedded a search box in the upper right of its syndicated video player, according to the Hulu blog. Search results appear on screen and, when clicked, initiate a new video stream in the player. Ads generally appear before the next video.

Here are some screens:

Video one

Ad between videos on Hulu

The Office

The strategy makes sense given Hulu’s relatively small destination traffic and the need to create more reach:

Video site traffic March

The site also established a YouTube channel to gain more distribution and exposure.

Related Topics: Channel: Video | Search Engines: Video Search Engines

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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