Hulu, trying to drive more video streams and ad views, has embedded a search box in the upper right of its syndicated video player, according to the Hulu blog. Search results appear on screen and, when clicked, initiate a new video stream in the player. Ads generally appear before the next video.

Here are some screens:

The strategy makes sense given Hulu’s relatively small destination traffic and the need to create more reach:

The site also established a YouTube channel to gain more distribution and exposure.

Related Topics: Search Engines: Video Search Engines

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling