In less than two hours, you’ll be able to watch Microsoft’s latest promotional push for its new Bing search engine: a live “Bing-a-thon” that starts at 8:00 pm EST on Hulu.com.

There’s no information about the Bing-a-thon on the Bing blog or the Hulu blog, but the AgencySpy blog describes the event as “an hour-long commercial, with commercials and Fred Willard.”

It’ll be co-hosted by Olivia Munn (of the G4 TV channel) and Jason Sudeikis (of Saturday Night Live). For a preview of what to expect, you might read what Ms. Munn recently posted on her blog after her first time using Bing:

“…you know when you Google something and everything comes up and then you have to go through it all deciphering if it’s really what you want? On, Bing, they only search from the most reliable sources leaving you with a search page of only the stuff you would really want.

And the actually page, looks really pretty.

This could be your new Google. Seriously. It’s that cool.”

So, tonight’s Bing-A-Thon is aimed at searchers who find Google too complicated, not trustworthy in its sources, and not attractive enough. Leave us a comment if you decide to tune in.

Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Marketing

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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