Hunch has announced what it calls a “streamlined and simplified” home page, but the changes really reflect a slight change in focus, too.

When the site launched last year, we referred to Hunch as a “personal decision maker;” Hunch itself used the term “decision engine.” The new home page, though, presents a change of emphasis; logged-in users are immediately presented with a group of recommendations.

The previous home page was more of an activity stream that seemed geared toward funneling users into existing decision topics. The difference between decision-making and recommending is admittedly slight, but it’s a change nonetheless. Recommendations on Hunch were previously something that users typically accessed only after going through a decision-making, question-and-answer process.

On a fact sheet updated in May, Hunch said it has more than 6,000 topics and 75,000+ possible recommendation outcomes. From that collective knowledge, Hunch has been publishing some interesting reports on its blog, like this one about summer vacation preferences, and a more recent report on food preferences.

Related Topics: Channel: Consumer | Search Engines: Answer Search Engines | Search Engines: Help Engines | Search Engines: Hunch | Search Engines: Personalized Search Engines

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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