Hunch Tweaks Home Page, Focuses On Recommendations

Hunch has announced what it calls a “streamlined and simplified” home page, but the changes really reflect a slight change in focus, too. When the site launched last year, we referred to Hunch as a “personal decision maker;” Hunch itself used the term “decision engine.” The new home page, though, presents a change of emphasis; […]

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Hunch logoHunch has announced what it calls a “streamlined and simplified” home page, but the changes really reflect a slight change in focus, too.

When the site launched last year, we referred to Hunch as a “personal decision maker;” Hunch itself used the term “decision engine.” The new home page, though, presents a change of emphasis; logged-in users are immediately presented with a group of recommendations.

hunch-login

The previous home page was more of an activity stream that seemed geared toward funneling users into existing decision topics. The difference between decision-making and recommending is admittedly slight, but it’s a change nonetheless. Recommendations on Hunch were previously something that users typically accessed only after going through a decision-making, question-and-answer process.

On a fact sheet updated in May, Hunch said it has more than 6,000 topics and 75,000+ possible recommendation outcomes. From that collective knowledge, Hunch has been publishing some interesting reports on its blog, like this one about summer vacation preferences, and a more recent report on food preferences.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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