Hunch Tweaks Home Page, Focuses On Recommendations

Hunch logoHunch has announced what it calls a “streamlined and simplified” home page, but the changes really reflect a slight change in focus, too.

When the site launched last year, we referred to Hunch as a “personal decision maker;” Hunch itself used the term “decision engine.” The new home page, though, presents a change of emphasis; logged-in users are immediately presented with a group of recommendations.

hunch-login

The previous home page was more of an activity stream that seemed geared toward funneling users into existing decision topics. The difference between decision-making and recommending is admittedly slight, but it’s a change nonetheless. Recommendations on Hunch were previously something that users typically accessed only after going through a decision-making, question-and-answer process.

On a fact sheet updated in May, Hunch said it has more than 6,000 topics and 75,000+ possible recommendation outcomes. From that collective knowledge, Hunch has been publishing some interesting reports on its blog, like this one about summer vacation preferences, and a more recent report on food preferences.

Related Topics: Channel: Consumer | Search Engines: Answer Search Engines | Search Engines: Help Engines | Search Engines: Hunch | Search Engines: Personalized Search Engines

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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