I Don’t Get The Microsoft TV Ad But I Like It

Everyone is talking about the new Microsoft TV ad featuring Bill Gates and Jerry Seinfeld. paidContent.org called the ad pretty pathetic, Sam Diaz didn’t get it, nor did I. TechCrunch got word from Microsoft that the ad is triggered to “engage consumers” and “spark conversation,” which I guess it is doing. In any event, I […]

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Everyone is talking about the new Microsoft TV ad featuring Bill Gates and Jerry Seinfeld. paidContent.org called the ad pretty pathetic, Sam Diaz didn’t get it, nor did I. TechCrunch got word from Microsoft that the ad is triggered to “engage consumers” and “spark conversation,” which I guess it is doing.


In any event, I saw the ad on TV last night. I tried to concentrate on it, but right after, I ask my wife, “what did that mean?” I enjoyed the commercial because it was Bill Gates and Jerry Seinfeld in a weird situation, doing “nothing,” as Jerry is known for. But I did not get it.

Here is the ad, you tell me:

Postscript: Here is commercial number two:

TechCrunch remains confused by the commercials.

Postscript 2: Microsoft has cancelled the ads as of about 9/18. You can read up about this in more detail at Techmeme.

Postscript 3: Several hours later, new reports come in that the ads were not cancelled.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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