My family was recently in Boulder, CO—a place we had hitherto not been. Nice town, but where to go?

We spent most of our time at The Spot rock climbing gym because our kids were competing in the bouldering national championships. After a day of intense heart-stopping competition, with thrills and spills set against a techno soundtrack and a backdrop of camaraderie and raucous cheering, we were ready for a fine dining experience in a relaxing restaurant.

Who better to ask than the locals managing the gym? We exchanged a couple of brief clarifications:

  • We want a nice place with really good food, but we’re wearing jeans.
  • Don’t worry, this is Boulder.

And boom, we had two recommendations close to each other on Pearl Street. We did a quick check of the menus to ensure we could satisfy both the carnivores and herbivores in the family, and decided to go to Sunflower. It was exactly what we wanted.

How about dessert? Several blocks off Pearl Street is a pedestrian mall, so we asked the waiter if there was a good candy or ice cream parlor we could walk to. He had a recommendation for each at the ready: Belvedere Belgian Chocolate Shop and Ben & Jerry’s. We walked along Pearl Street to both, and everyone got just what they wanted.

It couldn’t have been easier. The information was on-demand, very quick, locally relevant, super targeted, and highly reliable.

So, the key to success for online local search is to make the digital analog as compelling as a little help from your friends.

At our hotel room, I retraced our experience online, and it was not nearly as efficient. Looking for a restaurant involved several sites, reading a lot of reviews, and looking at a lot of maps to refine the possibilities down to those that would meet our criteria. Add on a search for chocolate and ice cream, and, well, it could have been easier.

In the end, I am confident an online search would have led us to the same places, but by then it would have been late seating.

For those heading to Boulder, here’s where we went:

  • Sunflower
  • Belvedere Belgian Chocolate Shop
  • Ben and Jerry’s
  • The Spot

Just a little help from a friend.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Local | Local Search Column

Sponsored


About The Author: is director of Open List for Marchex, where he blogs regularly about all things local at LocalPoint, in addition to his regular column for Search Engine Land. The Locals Only column appears on Mondays at Search Engine Land.

Connect with the author via: Email



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

 

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide