IAC Hopes More iWon Giveaways Will iWin New Searchers

iwon logosThe iWon site has been relaunched with a new look and with the intention to give away more prizes. Barry Diller’s IAC revamps iWon.com from BusinessWeek details most of the changes, which include more “games, more prizes and plans to add social networking functions.” In addition, iWon will contain a search toolbar that links search traffic to Ask.com.

This is significant, because with Ask.com trying to increase market share and not really succeeding, IAC is looking for other ways to increase share. Microsoft saw a large spike this year when it did giveaways, so IAC might be hoping for the same.

Compete: Microsoft Gaining Searches; Live Search Club Giveaway Working? explains more about how the Live Search Club drove traffic to Live.com. It also has more background on giveaways other search providers have tried over the years since iWon got the ball rolling back in 1999.

After iWon’s initial success in building huge amounts of traffic, the site dropped off. IAC seems to hope the new site might pull them back in with more to win.

From the BusinessWeek article:

He said too few users were winning prizes on the old site, so the new version is designed to give away millions of dollars each year to thousands of users.

“It’s like being in Vegas, only without the risk,” he said.

Here is the new version of the iWon home page: iWon New

Here is the old one: iWon Old

Related Topics: Ask: Other | Ask: Promotions | Channel: Industry

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide