mobile-ipad-click-featuredThe term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy.

User experience is definitely here to stay, but how well do marketers really understand it? We may claim that we’re making changes to a website for the purpose of improving user experience, but are we actually basing these choices on any data?

In my column on Marketing Land today, I discuss several important things that online marketers ought to know about user experience. This article is part of a new series on Design, Usability and Conversion. Check it out!

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: All Things SEO Column | Channel: Other

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About The Author: is the Founder and SEO Director at Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari currently serves on the Board of Directors of the Information Architecture Institute (IAI) and the ASLIB Journal of Information Management. She also served on the board of the User Experience Professionals Association (UXPA).

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