Our newest Search Engine Land column, In House, launches today. In House takes an insider’s look at the life of search marketers who work for large or multi-national organizations. Columnists write about technical challenges as well as the cultural, organizational, budgeting and other issues that arise while working within a large company. Unlike other Search Engine Land columns, the In House column has no fixed schedule and can appear multiple times each week at Search Engine Land.
In today’s debut article, Simon Heseltine weighs the pros and cons of bringing search marketing in house—what are the challenges? What are some of the hidden costs and requirements? Read on in When To Bring Search Marketing In-House.