Our newest Search Engine Land column, In House, launches today. In House takes an insider’s look at the life of search marketers who work for large or multi-national organizations. Columnists write about technical challenges as well as the cultural, organizational, budgeting and other issues that arise while working within a large company. Unlike other Search Engine Land columns, the In House column has no fixed schedule and can appear multiple times each week at Search Engine Land.
In today’s debut article, Simon Heseltine weighs the pros and cons of bringing search marketing in house—what are the challenges? What are some of the hidden costs and requirements? Read on in When To Bring Search Marketing In-House.
Related Topics: About Search Engine Land | Columns | In House Search Marketing
Fantastic idea! As an in-house SEM professional, I’m really looking forward to this new column. SEL just keeps getting better. There are so many challenges that in-house SEM’s face, and having more insight is always benefitial.
Fantastic idea! As an in-house SEM professional, I’m really looking forward to this new column. SEL just keeps getting better. There are so many challenges that in-house SEM’s face, and having more insight is always beneficial.