India (Hearts) Google … Brazil (Hearts) It, Too

Sep 14, 2009 at 8:10pm ET by Matt McGee

No one reading Search Engine Land should be surprised to hear stories about Google’s dominance of the search landscape. But the degree to which Google dominates in some areas is sure to make you raise an eyebrow.

Consider India and Brazil, two growing Internet markets. ComScore released some stunning numbers about what’s happening in those two countries and how Google owns a lot of the online experience there.

In Brazil, for example, about 30% of a person’s online time is spent on a Google property. In India, it’s about 29% of online time. For perspective, comScore says that the worldwide average amount of time spent on Google properties is 9.4%.

Google accounts for almost 90% of searches conducted in Brazil, and 88% in India, comScore says. But it’s not just Google’s search engine powering this dominance. Consider these numbers:

India

Social networking: Google’s Orkut gets 68% of time spent in this category
Multimedia: YouTube gets 83% of time spent
Maps: Google Maps has 64% of time spent

Brazil

Social networking: Orkut gets 96% of time spent
Multimedia: YouTube gets 92% of time spent
Maps: Google Maps gets 71% of time spent

ComScore suggests that Google’s dominance in these two countries is because their emergence on the world scene coincided with Google’s rise online. Perhaps. But one thing’s for sure: It’s Google’s world, and we’re all just living in it.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

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