Our newest Search Engine Land column, Industrial Strength, launches today. Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together. The Industrial Strength column appears weekly at Search Engine Land.

Our Industrial Strength columnists are:

Jonathan Ashton, Vice President of SEO and web analytics for Agency.com Eric Enge, President of Stone Temple Consulting David Roth, Director of Search Engine Marketing, Yahoo!, Inc. Tony Wright, founder & CEO of WrightIMC

In today’s debut article, Eric Enge explores the issues, consequences and options available when others bid on your brand or use your brand name in their ads. Read on in Using Competitive Intelligence To Protect Your Brand.

Related Topics: Industrial Strength