Many many many companies have jumped the shark because they pay out lots of money to acquire new customers but don’t do a good job retaining them.

I can’t imagine how these types of products really help the objective of retaining customers anyway. In many senses, you start off immediately on the wrong foot because you are trying to win customers on price.

Very very few companies are really set up to compete effectively on price [Walmart is the only one that comes to mind]. So then, you really need to drill down, understand your costs and do limited testing. The problem is that for many types of small businesses if you are not careful, you can wreck your brand and your product positioning if you are not careful…

Thanks for the article, although I must say..I feel like I am getting spammed by infographics lately