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Infographic: Search & Call Tracking
Are you tracking search-related conversions that come in by phone? Perhaps you should, when 43% of them are estimated to come in that way. Ads that contain phone numbers are also said to have a 10% increase in clickthrough rate.
These stats on search and phone calls, along with some general statistics about ad spending, measurement and ROI, are covered in this infographic from phone tracking service IfByPhone: