Inform To Power Site Search, Content Aggregation For Major Publishers

May 24, 2007 at 9:48am ET by Greg Sterling

According to the Wall Street Journal (subscription required), “Inform Technologies LLC, which is based in New York, said 16 online publications plan to include its new search function. Among them are WashingtonPost.Newsweek Interactive’s Newsweek.com and Conde Nast’s Portfolio.com.”

Inform began life a couple of years ago as a consumer destination site and news aggregator. Failing to gain traction (partly because it was too complex), it more recently reinvented itself as a publisher site search and platform provider.

The idea behind using Inform’s technology is to provide better on-site search and related news/content search from third-party sites. That potentially turns all the Inform-powered sites into news aggregators themselves. The aspiration is to provide a better user experience and more utility and boost page views, which in turn means more ad revenue for publishers.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Search Engines: News Search Engines, Site & Enterprise Search sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

mazter said " Matt, thanks for the article. I do not know if you have used Google's real estate listing but as far"
annew said " Amazing Danny, thanks so much for the walk down memory lane. Conjures up the original match.com wher"
Jill Whalen said " Great trip down memory lane, Danny! I wasn't at the first couple of conferences, but started my spea"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: