Ingenio today is announcing a relationship with “white label” mobile search vendor JumpTap:

Ingenio Pay Per Call advertisements appear in response to consumer queries on devices that leverage JumpTap’s carrier-branded offering. Leading carriers, including Alltel, use JumpTap’s mobile search solution to drive revenue while providing a comprehensive mobile search experience for consumers. The Pay Per Call advertiser only pays when a consumer initiates a call to the business from their mobile phone, thus providing measurable advertising-driven results.

JumpTap’s value proposition to mobile carriers is that it can offer a complete mobile search and monetization package to make their search capabilities competitive with branded search engines that are now aggressively moving into the mobile space. AllTell Wireless is JumpTap’s highest visibility partnership.

For JumpTap, the Ingenio deal offers a ready supply of advertisers. For Ingenio it offers another mobile distribution partner in a growing list. Ingenio also has mobile distribution through Microsoft (via Live.com mobile search and the Sprint relationship.) It also has mobile distribution relationships with AOL, go2, UpSnap and Jingle Network’s 1800 Free411.

Read a longer post on this announcement on my personal blog.

Related Topics: Channel: SEM | Search Ads: Mobile Search | Search Ads: Pay Per Call

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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