• http://www.alanmitchell.com.au alanmitchell

    Hi Duane,

    It would help if there was a universally recognized ‘qualification’ for optimising websites for search engines, similar to that of the Google AdWords Professional qualification for paid search, but since SEO is harder to measure and more open to creativity that paid search (different methods may work for different clients), it’s difficult to compile a list of ‘best practices’ that all SEOs should abide by.

    Guess you’re right – it comes down to the client ensuring they are receiving value from the agency. But to do that requires the client has a decent knowledge of SEO practices themselves – to be able to ask the right questions and interpret the answers – which is unfortunately all too often not the case.

    Cheers,
    Alan

  • http://www.searchworxx.com Marcus C

    A much more pervasive problem is that the in-house web team seems to know very little about SEO practices in general. They seem to think that with a tag here or there all of the sudden they will land on page 1 of SERPs. They seem to be more worried about orienting projects towards a minimalist budget and when a responsible agency or consultant explains all of the work that will need to be done to accomplish their goals they move on to an agency who will give them the price they have in their heads. It’s only after the have been screwed over by this do they call me back. By then management already has their suspicions of agencies, and it takes a great deal of time to work through.