InsideTrip Seeks To Add More Depth And Dimension To Travel Search


Entering the already competitive and crowded market for travel search, InsideTrip is betting it’s bringing enough value to the market to gain consumer awareness and usage. The site offers a metasearch engine (like Kayak or Farechase) for airfares. But it also has compiled public data on a range of other factors such as aircraft type and age, security wait time, routing quality, lost bags rank, and other criteria. These create a proprietary “overall trip quality” score.

Dashboard

The “pushback” or argument against the site is that people only care about price—that air travel is a commodity. However, those who travel a lot know that it’s not a commodity and price is an important consideration, but not the only one.

ScreenHunter_1396

In addition to all the conventional filters (airports, number of stops, time of day, etc.), InsideTrip offers a nice interface that allows consumers to quickly determine the shortest flight visually (the gold, horizontal bars). The trip quality score also allows travelers to zero in on the “highest quality” flights quickly. Most economy flight experiences are pretty mediocre these days, so anything that can bring some modest improvement to the experience is welcome.

The actual booking of flights takes place through Orbitz.



Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Search Engines: Travel Search Engines sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMENTS

  • ezaaron said " Great post Debra. The idea of a product comparison site is great, as it is great fodder to send to t"
  • Grantastic said " Nothing mentioned about Video SEO? Newspaper website are putting out a lot more video, and should ab"
  • dmarsch said " Interesting stuff... and if anything, this underestimates the importance of google to News Corp as a"

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live