Instant Replay: Where To Find The Super Bowl Ads

Are you one of those people who get upset when the Super Bowl gets interrupted by football or corny half-time events? You know, those sideshows to the real reason people watch—the ads. Fortunately, you can find all of the Super Bowl ads online. Even better: there’s no need to sift through parodies or spam on YouTube, or hunt around on advertiser web sites. Here are four good sites that make it easy to find and watch them to your heart’s content. Super Bowl XLV Commercials. The official site of the National Football League hosts all ads that were aired during the big game. The site takes a relatively a relatively bare-bones approach—ads are displayed in a small frame at medium resolution—you can download the free Akamai NetSession Interface to speed up downloads and improve the replay quality. The site features all of the ads from this year and last year.

Hulu AdZone 2011. If you want to see ads in HD, Hulu’s AdZone 2011 is the best option. Both audio and video quality are high (and you can also watch the ads on your television if you have a HuluPlus subscription). Each ad is ranked according to popularity, by age range and gender. Super Bowl Ads.’s Super Bowl Ads aggregates all of the ads found on other sites on the web, and offers links to other related content. is much more comprehensive, featuring not just the ads from 2011 but an archive of the top Super Bowl Commercials from the past 14 years. The downside is that the ads are small-screen, low resolution and fidelity, often YouTube-hosted copies. However, the site also features commentary, links to other Super Bowl ad reviews and microsites created for advertisers for the game and other useful content.

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About The Author: (@CJSherman) is a Founding Editor of and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

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