Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV

Looking to stream movies or television content from the internet to your TV? There are a variety of streaming media players on the market. The chart below provides an at-a-glance look at how the leaders — Roku, Apple TV, Boxee Box and Google TV — measure up against each other.

NOTE: See our updated story: COMPARED: What You Can Watch On Google Chromecast, Apple TV & Roku

After the chart, you’ll find further details about the features listed, why they may be important to you, followed by links to our reviews of each product.

Please note that this chart only covers how these players are configured and work in the United States. Unfortunately, we can’t test these for other countries (nor are they sold in many other countries).

Internet-To-TV Player Comparison Chart



Hulu Plus: Hulu offers a huge amount of content from the major US television networks of ABC, Fox and NBC, all of which are investors in the service. Hulu Plus is a fee-based version of Hulu that, for $8 per month, allows access to more episodes that regular Hulu offers. Currently, only Roku has Hulu Plus. Roku + Hulu Plus = Pretty Awesome covers this in more depth. Boxee and Google TV are promising Hulu Plus support in the future. That will especially help those players, since the major networks block them from pulling TV content off their web sites. Also see Why You’re Still Waiting For Hulu Plus On Google TV.

Netflix: While Netflix started as a way to rent DVDs via mail, it has developed into a major provider of movies and TV shows through the internet. For $8 per month, you can stream as much content as you’d like. All the players except Boxee have Netflix support, and Netflix is promised to come to Boxee in the future.

Amazon: Amazon Video On Demand is a pay-per-view service that streams a wide range of television shows and movies through the internet. Some content can also be purchased to own. While iTunes is more widely known and used for movie and TV rentals, as the Wall Street Journal recently reported, Amazon is extremely competitive in price and selection to iTunes. Roku and Google TV provide access to Amazon; Boxee promises this will come. Apple is unlikely to add it, given that Amazon competes directly with its iTunes service.

iTunes: Apple’s music store — iTunes — also sells video and movie content to own or on a pay-per-view basis. Apple TV supports it. The other players probably would, if Apple would allow them to. Apple probably won’t, in order to keep its own streaming media player competitive.

YouTube: Yes, you’ll find the Double Rainbow video and other clips that have gone viral on Google’s YouTube video hosting service. Along with amateur content, there’s also lots of professionally produced material. All the players support YouTube access.

Search Within A Channel: Think of each service above as a “channel” that might be “received” by one of the streaming media players listed on the chart. Want to know what’s “on” in the Netflix channel, the Hulu Plus channel, at iTunes or Amazon? You’ll probably want to search for a movie or TV show by name. All the players let you search within the particular channels above that they support.

Search Across Channels: Looking for a movie or TV show and want to search across all your channels, so you can find if it’s on Netflix or Hulu without having to search within each channel separately? Google TV can do this. Boxee can pretty much do the same — though you’ll have to search across channels for TV content and movie content separately. By the way, the very best way to find out where any TV or movie content might be located on the internet is to use Clicker. It’s a free search engine that specializes in locating where you can stream TV shows and movies to your computer.

Search Broadcast TV: Want to find when a TV show or movie will air on broadcast TV? This is where Google TV shines. It lets you search through broadcast listings. If you’re a DISH subscriber, it can also easily record future shows for you, by working with your DVR.

Keyboard: Since all the players let you search for content, having a keyboard can make that easier. Both Boxee and Google TV come with QWERTY-style remotes where you can type what you’re looking for using a physical device. Roku and Apple TV only provide on-screen keyboards, though these work very well. Apple TV owners who own an iPad, iPhone or iPod Touch can also download the Remote app which gives them an on-screen keyboard that allows for faster typing.

Browser: Apple TV only lets you access selected content providers. Roku has a much larger range of providers, but you still cannot access the entire internet. Boxee and Google TV both have a web browser you can use to reach any site you’d like. Unfortunately, if you’re trying to reach some network TV sites, you’ll likely find video is blocked (see A Tour Of How Networks Have Blocked Google TV for examples of this).

Resolution: The cheapest Roku player and Apple TV can only output 720p resolution. The $80 and $100 Roku players, as well as Boxee and Google TV, can do 1080p.

HDMI Out: All the players output via an HDMI connection.

HDMI Cable: Neither the Roku or Apple TV come with an HDMI cable, so you’ll need to buy one. Please don’t spend $30 or more on these. Good cables can be found through Amazon or other places for as little as $6. Boxee and Google TV include an HDMI cable. Google TV is especially nice because your DVR plugs into the Google TV unit, which in turn plugs into your TV. That means you don’t “use up” one of your HDMI sockets.

Component Out: Have an old TV that can’t handle HDMI? Roku is the only manufacturer with a component output, if you purchase the high-end model.

Wifi & Ethernet: All the players have built-in wifi receivers. Alternatively, they all have ethernet ports, if you perfer to plug-in your internet connection.

Media Player: Apple TV, Boxee and Google TV can all play some of your own recorded videos, pictures and music in some way. Apple TV relies on streaming from your computer. You can also use Airplay from your iPhone, iPod Touch or iPad, which works amazingly well. Boxee says it supports a wide-range of formats from any USB device you plug into it. I haven’t tested this yet, but will in the future. Google TV can also play a wide-range of formats. Roku’s high-end player is promising media support by the end of this month.

Cost: The Roku is the cheapest of the players at $60. Stepping up to $80 gets you 1080p output and going to $100 gets you local media playing. Apple TV and Boxee have only one model out, currently. Google TV boxes are sold by Logitech and Sony at different price points — Sony is more expensive, but comes with a Blu-ray player. For even more money, you can buy an actual Sony TV with Google TV built into it. Vizio has also announced that its own Google TV products will come out later this year.

The Internet-To-TV Players

Roku: If you’re wanting to get into an internet-to-TV device, this is a top choice. Roku has a great line-up of major content channels. It’s simple to use, works extremely well and comes at a bargain-basement price. You can learn more at the Roku web site, and see our reviews below:

Apple TV: If you’re an Apple person, especially anyone already heavily using iTunes to watch content on your computer or Apple device, Apple TV is a compelling buy. But if you use Hulu a lot, then the Roku might be a better choice. Like the Roku, Apple TV is easy to use and works very well. Learn more at the Apple TV web site and see our review below:

Boxee Box: If you’re already using the Boxee software on your computer and are happy, then perhaps this is the choice for you. Otherwise, Boxee currently lacks the major channels that both Roku and Apple TV provide. For the $200 price, you could buy both a Roku and an Apple TV and still have change left over. Learn more at the Boxee Box web site and see our review below:

Google TV: If you’re an early adopter with cash to burn, then Google TV might be for you. Otherwise, you may wish to wait until the software improves and the prices likely drop, as more competitors come into the space. However, any DISH subscribers may want to give Google TV serious consideration, because of the tight integration it offers with DISH DVRs. Learn more at the Google TV web site, and see our reviews below:

Your Computer

Don’t want to spend anything? Want the ability to access the entire web without network blocking? You can always use your own computer. It’s pretty easy to find adapters that will output from your computer to your TV. Heck, plenty of people consider their computers to be their TVs, these days. For some thoughts on this, see these two articles:

Still, it can be a hassle doing the computer-to-TV thing. Right now, I’ve found the little boxes from Roku and Apple make internet-to-TV a much more enjoyable experience. In time, perhaps the Boxee and Google TV boxes will mature to make having all of the internet on our TVs even easier.

Postscript: See our updated article, What You Can Watch On Google Chromecast, Apple TV & Roku

Related Topics: Channel: Video | Features: Life With Google TV | Google: TV | Internet-To-TV | Magazine | Top News | Weekender


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Jim Ayson

    Well actually the boxee box has HDMI and component video out – just look at any photo showing the back of the box.

  • Bryan Phelps

    I chose the new AppleTV over Roku because I wanted to be able to store all of my movies on a hard drive and stream them.

    The Internet TV arena still seems pretty fragmented. I’d like to be able to get Netflix, Amazon, Hulu, etc. on one box and be able to stream my own media from a PC.

  • moscreative

    This is a great chart comparing each of these devices. I’ve been reading tons of articles about AppleTV, Roku, and Google for months now. It has been hard to keep track what does what and where some are limited, so great idea putting it into chart form.

    I’m curious to see how many actually go for the new TV system and how it will effect cable and satellite tv.

  • aaron levy

    No love for the WD TV?? Pretty similar to AppleTV, cheaper and has 1080p!

  • Jeff Louella

    Google TV is not a physical device. Is this review for the Logitech Revue or the Sony Blue Ray? I am sure the features don’t change but the configurations may. Like HDMI cable included.

  • Danny Sullivan

    Jim, I did say that the Boxee has HDMI out. But it definitely does not have component video out. It does have composite audio out.

    Aaron, I may look at that later, though it appears to only support Netflix among the major channels I’ve listed above. I may also add a review of the Xbox as streaming tool.

  • Dante

    Originally I was rooting for AppleTV but i looks the Boxee Box is the front runner here. I researched GoogleTV and it looks like they have a lot of issues they are working out. Roku really needs a HDMI Out Port.

  • Danny Sullivan

    Jeff, while you’re correct, there’s no “Google TV” standard device but rather Google TV “powered” products, both the Sony and the Logitech boxes are exactly the same for the features I’ve listed above, all of them, including HDMI cable inclusions.

    Dante, the Roku box does have an HDMI out port.

  • hpbithaca

    But my internet provider is my cable company. If I drop my TV plan, I have to pay internet access a la carte which is almost $50. Add Hulu+ and Netflix and it’s close to what I’m already paying with a cable “bundle” package without the convenience. I’ve thought about doing this but it doesn’t make economic sense.

  • thorninc

    You’re forgetting one: Orb TV –

  • Michael S.

    I, as a previous Apple TV owner and current Revue owner, much prefer Google TV. I have yet to have any problems with the device and I’ve owned my own for almost 3 months now, and have been playing around with it at work (DISH Network) a few months before I bought my own. I actually bought the 2nd gen Apple TV around the same time I bought the Revue and after playing with both I much prefer the Revue. Apple TV is pretty much good at one thing – and that’s VOD. I like how the Revue integrates my DISH DVR programming and recordings with the internet into one seamless interface. And the price was very competitive ($179 for the Revue with DISH vs the $99 I paid for Apple TV). Needless to say I took the Apple TV back and haven’t regretted it :)

  • Mike duce

    I just got mine for a great deal at Apple Tv vs Roku

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