Spotted via Marketing Pilgrim, this interview with Ask.com CEO Jim Lanzone by Donna Bogatin at ZDNet on his vision and his role within both Ask and parent company IAC:

“We are a world-class technology company and we are able to take ingredients from our sister companies, luckily in many cases premium ingredients because they are number 1 and 2 in their category, and we can remix those ingredients into something that is market leading in a particular vertical. That is exactly what we did with AskCity.”

Lanzone also talks about the new AskX site, other future additions in vertical search, and of course, the future of the company’s relationship with Google, with the agreement between the two companies in paid search set to expire in just under a year. It’s a good read.

Related Topics: Ask: Ask X | Ask: Business Issues | Ask: General | Channel: Search

About The Author: Chris Sherman (@CJSherman) is a Founding Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman

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