Interview with Ask.com “Head Chef” and CEO Jim Lanzone

Spotted via Marketing Pilgrim, this interview with Ask.com CEO Jim Lanzone by Donna Bogatin at ZDNet on his vision and his role within both Ask and parent company IAC:

“We are a world-class technology company and we are able to take ingredients from our sister companies, luckily in many cases premium ingredients because they are number 1 and 2 in their category, and we can remix those ingredients into something that is market leading in a particular vertical. That is exactly what we did with AskCity.”

Lanzone also talks about the new AskX site, other future additions in vertical search, and of course, the future of the company’s relationship with Google, with the agreement between the two companies in paid search set to expire in just under a year. It’s a good read.

Related Topics: Ask: Ask X | Ask: Business Issues | Ask: General | Channel: Search Marketing

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About The Author: (@CJSherman) is a Founding Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

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  • http://hauntingthunder.wordpress.com Neuro

    Humpf (at the risk of sounding like a grumpy old man)

    how is a search engine bringing up the rear a “world-class technology company”

    Employed any Nobel prizwiners we dont know about ?

    IBM, Sandia, Bell Labs and PARC are real exmples hell eaven BT used to do some cuting edge stuff at Disastral Park (when it was BT labs)

  • http://blog.searchanyway.com/ C Moore

    They might be great product innovators, but they are scarcely open to the idea of free competition. If you’re a former employee, you may very well get sued if try to keep working in the same industry.

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