Interview with Ask.com “Head Chef” and CEO Jim Lanzone
“We are a world-class technology company and we are able to take ingredients from our sister companies, luckily in many cases premium ingredients because they are number 1 and 2 in their category, and we can remix those ingredients into something that is market leading in a particular vertical. That is exactly what we did with AskCity.”
Lanzone also talks about the new AskX site, other future additions in vertical search, and of course, the future of the company’s relationship with Google, with the agreement between the two companies in paid search set to expire in just under a year. It’s a good read.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
Sign up for weekly recaps of the ever-changing search marketing landscape.