• robertoblake

    Apple really needs to work on the relationship it has with its partners like Google. In making these changes to suit their agenda they are overlooking consequences that with a little distance from the “Apple-centric” mindset become obvious.

  • http://beantin.se James Royal-Lawson

    If someone clicks from a Google SSL Search listing that leads to a secure web site, the full referrer *doesn’t* pass as Google “bounces” those clicks via a http redirect; which of course causes the original referral data to be stripped.

    What’s happening in at the moment is that https Google searches on “mobile” devices (irrespective of browser) *aren’t* getting bounced via the http redirect, meaning the referrer header is empty.

  • http://twitter.com/BIGELLOW Bob Bigellow

    With Steve Jobs gone, Apple’s knee-jerk decisions are stacking up.

  • http://searchengineland.com/ Danny Sullivan

    It’s not down the redirect. You’re thinking of official https specs. Read my previous articles. Google can (and does) pass to its own secure server, then forward that information outward through a non-secure referrer when it wants. And this is what it does for desktop SSL searching.

  • http://searchengineland.com/ Danny Sullivan

    It’s not really down to Apple. Google provides this service for anyone to use it. It actually has encouraged the idea of secure searching. Google just didn’t anticipate that it would be used in the mobile space, apparently.

  • http://searchengineland.com/ Danny Sullivan

    Apple is simply doing what Firefox and Google itself already do.

  • http://beantin.se James Royal-Lawson

    Yes, that is what happens with desktop SSL – although I hadn’t read or realised that was “when it wants”. I’ve only ever experienced the https->http->destination redirect chain – hence my disagreement with your caveat in the article about Google passing the full referrer when the destination is a https page.

    And I’ve done some more testing now, and I agree it’s not down to the redirect.

  • figment88

    While ios6 referral stripping certainly seems to be the big cause in the surge of apparent direct traffic, I think another feature might also be leading to more direct searches.

    iCloud Tabs in ios6 keeps track of your browsing across devices. It seems this feature will work a lot like bookmarks allowing people to get websites for return visits. This will likely replace some brand searches as a way to return to websites.

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