iProspect Releases Search Marketer Measurement & Performance Study

Jun 8, 2007 at 9:10am ET by Barry Schwartz

Search Marketer Measurement & Performance Study from iProspect and JupiterResearch was released, providing an update to the search marketing landscape. Here are some key points learned from the study.

43% of SEMs cannot measure the ROI from SEO campaigns
SEO nets a higher ROI than paid search
Traffic is the most common job performance indicator for search marketers
However, 14% of SEMs are not evaluated based on any SEM metrics for their jobs

Buzz It

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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