Jun 8, 2007 at 9:10am ET by Barry Schwartz

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Search Marketer Measurement & Performance Study from iProspect and JupiterResearch was released, providing an update to the search marketing landscape. Here are some key points learned from the study.

43% of SEMs cannot measure the ROI from SEO campaigns
SEO nets a higher ROI than paid search
Traffic is the most common job performance indicator for search marketers
However, 14% of SEMs are not evaluated based on any SEM metrics for their jobs

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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