Search Marketer Measurement & Performance Study from iProspect and JupiterResearch was released, providing an update to the search marketing landscape. Here are some key points learned from the study.
- 43% of SEMs cannot measure the ROI from SEO campaigns
- SEO nets a higher ROI than paid search
- Traffic is the most common job performance indicator for search marketers
- However, 14% of SEMs are not evaluated based on any SEM metrics for their jobs