iProspect Releases Search Marketer Measurement & Performance Study

Search Marketer Measurement & Performance Study from iProspect and JupiterResearch was released, providing an update to the search marketing landscape. Here are some key points learned from the study. 43% of SEMs cannot measure the ROI from SEO campaigns SEO nets a higher ROI than paid search Traffic is the most common job performance indicator […]

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Search Marketer Measurement & Performance Study from iProspect and JupiterResearch was released, providing an update to the search marketing landscape. Here are some key points learned from the study.

  • 43% of SEMs cannot measure the ROI from SEO campaigns
  • SEO nets a higher ROI than paid search
  • Traffic is the most common job performance indicator for search marketers
  • However, 14% of SEMs are not evaluated based on any SEM metrics for their jobs

About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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