• http://www.thesearchagents.com Bradd Libby


    This article is full of great information. Thanks for publishing this.

    On the cover of your ‘Advanced Google AdWords’ book it says: “If your quality score is under 6, stop increasing bids. Raise your QS.” Given the recent changes you’ve noted, does that advice still apply?


  • http://lifehacker.com/ C Bagdon IV

    I have a quick question regarding the image with the 4 top ad slots and the 9 side ad slots.

    If the top ad slots are reserved for ads with the highest ad ranks and the side ad slots are reserved for ads with lower ad ranks, is position 5 the most optimal position other than position 1?

    From the image, it looks like the top side slot (which I assume is position 5) has the second most click-throughs.

    Or,.. Does it go top ad slot 1 is position 1, side ad slot 1 is position 2, top ad slot 2 is position 3, side ad slot 2 is position 4, and so forth?

  • http://www.bgtheory.com Brad Geddes

    @Bradd I haven’t made up my mind on that one yet. I’m still analyzing this trend to figure out what happens when you turnaround the QS.

    If I get data that shows raising the QS back up (at least for some of these keywords) doesn’t really affect CPC or position – then that under 6 rule might not apply.

    If the data shows that raising QS lowers CPC and raises position – then the rule still holds.

    I just find it so odd that a low ‘relevancy’ ad; where Google claims its not relevant; can show up in the top positions. That seems to go against the ‘high standards’ for top positions.

  • http://www.bgtheory.com Brad Geddes


    It’s much more complicated than that.

    There are times when top ads aren’t shown. In that case, position 1 is the top position right rail and not position 5 (in the above screenshot). Sometimes there are only 1-3 premium ads, which means position 5 is lower down on the right rail.

    There isn’t a way to always have an ad sit on the top of the right rail.

  • http://www.acquisio.com Marc Poirier

    The moral of the story – and I couldn’t agree more: “Just remember, optimizing for quality score is optimizing for Google’s opinion. Optimizing for ROI keeps your company in business.”

    Great article Brad (as usual)

  • harsh kusumakar

    Great information….thanks for the post….i have read your book on Advanced Google Adwords…its very informative and have helped me understand the system quite nicely…