• http://www.maxholloway.co.uk Max Holloway

    Interesting points, and definately something business would like however there is the problem that SEO is a creative process. And there isn’t always a clear or obvious way forward.

    Incentives are proven to hamper creative problem solving, which means you could be shooting yourself in the foot here.

    http://www.ted.com/talks/dan_pink_on_motivation.html

    Has a great round-up of my points.