Is Lowe’s The First Brand To Adopt Jelly?

lowes-logo-300pxA new social network or online community comes along and every brand has to answer one basic question: Should we be active in this channel? No matter whether you’re among the world’s biggest brands, or a small home-based business, that’s a question you have to wrestle with.

Lowe’s, the home improvement retailer, appears to have wrestled with that question and answered “yes” when it comes to Jelly, the new social search/Q&A app that just launched last week.

Jelly invites users to post questions with a photo attached. From what I’ve seen during the first week, a lot of questions have been less-than-serious and mostly about users kicking the tires and learning how Jelly works. But Lowe’s spotted (or perhaps was alerted to?) a serious question that asked how to mount art on a brick wall, and delivered a helpful reply. Jelly highlighted this in first-week recap yesterday.

lowes-jelly

As far as I know, Lowe’s is the first brand — or at least major brand — to be active on Jelly. They were also an early adopter on Vine, Twitter’s six-second video platform.

There’s no way that I can tell to find out if Lowe’s has answered or asked anything else on Jelly. That linked username above their reply sends you back to their Twitter account; Jelly doesn’t offer profile pages at the moment that collect all of a user’s activity.

After a brand wrestles with the Should we be active here? question, the next questions are things like, Are we getting any benefit? and How long should we stay active? We’ll have to see how Lowe’s answers those.

By the way, if you know of other brands that have used Jelly, drop us a note in the comments.

Related Topics: Channel: Social | Search Engines: Answer Search Engines | Top News

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide