Is Panama The Answer To Yahoo’s Problems?

Dec 26, 2006 at 8:38am ET by Barry Schwartz

Why Yahoo’s Panama Won’t Be Enough at BusinessWeek looks at Yahoo’s troubles over the past year and wonders if Yahoo’s new ad platform, code named Panama, the answer to those problems.

As we wrote in the past, Panama has boosted Yahoo’s 2007 outlook with some analysts. But should it? That is the question BusinessWeek asks.

There is no doubt in my mind that Panama will give Yahoo the infrastructure to continue to expand their ad network outside of the search mix and into other verticals, but the main question is, will they be accepted in those other areas?

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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