Is Your Domain Name Triggering A Red Flag?

The audience that makes up the majority of Digg users tends to be very fickle. The slightest whiff of linkbait and they will bury your story into the depths of hell, where it will never see the light of day again. They hate SEO and it’s no secret. This is the reason why it’s so important to make sure that you approach social media sites carefully and thoughtfully.

By now you’ve probably heard most of the things to avoid with your linkbait campaigns. Yet nothing from your site ever makes the front page of Digg, no matter how good the content is, or what power user submitted it. Maybe it’s because your domain name (or sub-domain) reeks of spam.

Yes, it’s true: stories do get buried all the time because of the domain name alone. If you’re trying linkbait campaigns on, just stop now. Save yourself the headache and wasted efforts and get yourself a domain name that doesn’t stink so bad. This goes for sub-domains too. These show up on your submissions and should be treated equally with regular domain names. I’m not saying you can’t use sub-domains for linkbait—just make sure they don’t trigger any red spam flags.

A good domain name goes a long way on Digg and other social news sites. Like many other factors, it can make or break a good piece of content. Use common sense when launching your linkbait campaigns and be brutally honest with yourself. If you think there’s even the slightest possibility your domain looks spammy, then don’t use it. Register a new domain name and you can always 301 redirect it to your main site a month or two down the road.

Cameron Olthuis is director of marketing and design for ACS and writes regularly on social media issues through the company’s blog, Pronet Advertising. The Let’s Get Social column appears Tuesdays at Search Engine Land.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Social | Search & Social | Social Media Marketing


About The Author: is the Director of Audience Development at Clicker, the complete programming guide for Internet television. He develops and leads the company's marketing initiatives, utilizing traffic acquisition strategies for maximizing traffic and search engine exposure. You can follow Cameron on Twitter @factive.

Connect with the author via: Email


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide