• http://www.esearchvision.com BennyBlum

    Josh,

    As you mentioned, the concept of KW level labels is offered by many of the players in the space, however, only eSearchVision offers the ability to utilize multiple labels per keyword.

    eSearchVision is a SEM software developer that offers agency services as well as software licensing. While we pride ourselves in our automated and rules based algorithms, our reporting/tracking capabilities are what set us apart from other providers. Several years ago, we recognized that in terms of account organization, what might be a best practice from a search marketing perspective isn’t necessarily what makes sense from a business perspective. Wouldn’t it be awesome if we could have an ideally organized account – maintaining relevancy and quality score, but be able to present data to our clients in a format that made sense to their business?

    The first iteration of labels came in the form of internal parameters appended to URLs within our tracking code. This allowed us, at a basic level, to label KW sets but was limited to one unique view. In the past year we released an upgraded labeling system that we call Catalog Management. Each KW is assigned up to12 unique branches of the Catalog that can be completely customized and filled out with as many values as the advertiser requires. Not only does Catalog Management allow the advertiser to pivot their data in 12 additional ways (product catalog, detailed product catalog, promotions, branded, etc.) but we’ve also integrated our bid management to be set at a Catalog level. This means that you can define unique strategies (using any one of our automated algorithms (ROI/CoS/CPA, branded rank, customized rules, etc) and manage either the entire portfolio, or any subset thereof, to its own goal.

    Operationally, our product dashboard can be filtered, sorted, and pivoted enabling Catalog Management summaries to be populated quickly and easily. Dashboard summaries provide instant insight into an advertisers account as it pertains to the business, without the hassle of pivot tables and excel. Reporting (available in pdf, csv, or xls formats) can be pulled to mirror a customized view from the dashboard in one click.

    If you, or anyone reading this article is interested in learning more about eSearchVision, please do not hesitate to reach out to us (contact information provided below) and we are more than happy to demo our technology.

    Cheers,

    Benny Blum
    Creative Director
    eSearchVision.com
    P: 415.814.1003
    benny@esearchvision.com

  • jrsturges

    Seems like this relates to computing in general to me. Traditional folder hierarchies are always falling short in storing and keeping track of bookmarks, documents, and just about anything else. Once you pass a critical mass of items it gets exponentially harder to remember just exactly which folder something is kept in. One time it might make sense to be kept here and another time it might make sense to be kept there. Or if you are trying to keep track of a lot of things in multiple directories it might not be immediately apparent where it belongs at all. Look at the various categories used in internet directories and yellow pages for an example of the challenges in sorting things in a directory structure. Humans can only recognize 5 items in an instant and beyond that we need to count or read or organize it somehow (Google keyword search anyone). It seems that a nice simple keyword tagging structure would work wonders in keeping track of items in traditional directories (standard folder structures) like the items on our hard drives. If we made it simple and fast and an integrated part of saving and retrieving items we would be able to find things through related terms that we determined when saving the item. This could become a very rich and integral part of storing digital elements as we go forward. Storing data is one thing but retrieving data is where the gold is. Finding ways to sort and filter and make all this terrific data useful is the key going forward. As we move into the age of the terabyte laptop drive we will all need some help at one time or another in finding our stuff! Hopefully we can design ways to address these fundamental issues.