• Ronnie’s Mustache

    Definitely saw this coming.

    Quite a few bugs in the Adwords system have been popping up over the last few months.

    And of course the Adwords staff can only offer “workarounds.” Real helpful- thanks!!

  • theTruth

    I was told by my Google rep to set conversion optimization on and let Google decide how to target devices based on the conversion rates. I find this terrifying, but will let it run for a week. I suspect my ad spend will continue to be thrown away on less converting tablet traffic for the sake of retaining my desktop conversions.

  • JUSTResultsMarketing

    I tried to put campaigns on conversion optimizer today but it’s telling me it can’t because it conflicts with bid adjustments. Yet I do not have any bid adjustments set. very frustrating.

  • Dolores Aitkins

    do not like face book & will not sign up for it .hope you do not expect me to.I do not tweeter either.thank you

  • Reva

    One thing the article doesn’t mention is many of the changes to device targeting. A lot of features have been added, but a number of old extremely useful features have been eliminated, like the ability to target by device type or wireless carrier. Other features, like the bid multipliers have arbitrary limits (no more than 300% on the mobile bid multiplier, etc.). Really frustrating, but no one’s talking about it.

    Some more info can be found here: http://blog.digitalgroundup.com/2013/07/29/enhanced-campaigns-no-longer-allow-targeting-based-on-device-manufacturer-os-or-carrier/