January 2007: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from January 2007:

1) Google Kills Bush’s Miserable Failure Search & Other Google Bombs – After just over two years, Google has finally defused the "Google Bomb" that has returned US President George W. Bush at the top of its results in a search on miserable failure. The move wasn’t a post-State Of The Union Address gift for Bush. Instead, it’s part of an overall algorithm change designed to stop such mass link pranks from working.


2) 14 "Is Google Evil?" Tipping Points Since 2001 – Earlier I wrote how Google seems to have had a bad week, with some recent negative publicity making it seem like the tipping point of Google becoming the big bad company they don’t want to be happening — at least perhaps in the eyes of many opinion makers on the web. Clearly I wasn’t alone thinking this. But then again, I can’t help but note that I’ve seen people question whether Google has lost popular goodwill so many times over the years. I thought it would be useful to actually list a number of these "tipping points" that Google’s nonetheless survived.


3) 25 Tips To Optimize Your Blog For Readers & Search Engines – Everyone and their dog have started up a blog these days, but many people just aren’t taking the steps needed to optimize their blogs for both readers and search engines. Here are 25 tips to help you do better.


4) 10 Google Feeds You Should Subscribe To – Over the past years, Google has added feed support to a number of services. I thought it would be fun to highlight some of my favorites and others that allow you to get Google material delivered straight to your newsreader. Below, a rundown of feeds offered ranging from Google Blog Search through to Google Groups. Plus, a look at how the offerings could do with some more standardization within Google.


5) 2007 Guide To Linkbaiting: The Year Of Widgetbait? – Way back in 2005 we started talking about linkbait. The linkbait landscape of 2007 is different than two years ago, requiring some rethink and reassessment of strategies. Linkbait is the smart move everyone needs to be doing. However, the linkbait of 2005 may not cut it with today’s more desensitized audiences. The smart linkbaiters will pursue the holy grail of widgetbait.


6) Beyond Google: Social Media Engines First, Other Search Engines Second – I’ve never encouraged a "Google First" or "Google Only" mentality for search marketers to follow. This is where you focus only on Google, figuring the other major search engines don’t matter. Instead, I’ve said that all the search engines are important traffic channels to pursue. Don’t forget the search engines beyond Google! But over the past few weeks, I’ve found myself more and more thinking that if you want to go beyond Google as a search marketer, the other search engines that matter first are the "social media search engines" such as Digg or StumbleUpon or Reddit.


7) 3 Ways To Use Your Competition To Build Links & Targeted Traffic – The idea of using your competition to build links, trust and reputation and benefit from the knock on effect of better search engine rankings as a result may seem alien to many. Savvy web marketers have been doing this for years, however. Bloggers often do it without even realizing it due to the inherent social functionality of the medium. Today, I’m going to show you three simple ways to become the center of focus within your niche, gain highly targeted link traffic and boost your search engine rankings.


8) Q&A With Marissa Mayer, Google VP, Search Products & User Experience – Marissa Mayer has been the driving force behind Google’s Spartan look and feel from the very earliest days. In this wide-ranging interview, I talked with Marissa about everything from interface design to user behavior to the biggest challenge still to be solved with search as we currently know it.


9) Google No Longer Linking To Yahoo, MapQuest Maps – Search Engine Land got an email this morning alerting us to the apparent fact that Google had removed links to Yahoo and MapQuest maps


10) New Google Checkout Promo; New Google Trust Worries – Gary Price pointed out something new to me on Google, the ability to filter product search results from merchants using Google Checkout. But more important, Google’s promoting this new feature right within its main search results. That move, along with just having dropped map links to competitors and in the wake of last month’s tips fiasco, rings alarm bells that Google’s not thinking clearly about the best way to balance promoting its own products and the trust of users.

To see all of our most popular stories over time, visit our Most Popular Stories page.

Related Topics: Channel: Other | Most Popular Stories


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


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