JP Morgan Report Shows PayPal Dominating Google Checkout

Via Search Engine Journal, JP Morgan released a report named Google Checkout vs. PayPal (PDF). The report shows that Google Checkout has potential but PayPal is still dominating the field. Here are the key points, as per the report:

  • Surveyed about 1,100 online buyers in 2006
  • Google Checkout Adoption hits 6% in first year
  • Google Checkout Users Skew Male, Affluent, and Young
  • But Google Checkout Needs to Work Out Some Kinks
  • PayPal Maintains Its Leadership Position. PayPal’s 42% penetration rate in 2006 was 7x that of Google checkout.

Related Topics: Channel: Retail | Google: Checkout | Stats: Popularity

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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