JP Morgan Report Shows PayPal Dominating Google Checkout

Via Search Engine Journal, JP Morgan released a report named Google Checkout vs. PayPal (PDF). The report shows that Google Checkout has potential but PayPal is still dominating the field. Here are the key points, as per the report: Surveyed about 1,100 online buyers in 2006 Google Checkout Adoption hits 6% in first year Google […]

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Via Search Engine Journal, JP Morgan released a report named Google Checkout vs. PayPal (PDF). The report shows that Google Checkout has potential but PayPal is still dominating the field. Here are the key points, as per the report:

  • Surveyed about 1,100 online buyers in 2006
  • Google Checkout Adoption hits 6% in first year
  • Google Checkout Users Skew Male, Affluent, and Young
  • But Google Checkout Needs to Work Out Some Kinks
  • PayPal Maintains Its Leadership Position. PayPal’s 42% penetration rate in 2006 was 7x that of Google checkout.

About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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