• http://www.twitter.com/stevengrech stevengrech

    Damien, this is a “healthy” challenge that we face daily: trying to balance UX, creative, functionality and SEO.

    One of our clients – Chelsea Bluewing – wanted to balance their marketing message with a keyword rich message – somewhat of a challenge when it came to setting the H#. What we had to do was create two headings – one marketing focused (H2) and the other SEO focused (H1). We ended up flipping the H1 and H2 headings (source code still shows the H# headings in the correct order) in order to balance the creative, brand and SEO. Check out the end result: http://bluewing.chelseafc.com/meeting-events

    great article – thanks for sharing.

  • http://www.thunderseo.com monique

    Thank you for this amazing post! I definitely agree that finding a balance between keywords and happy clients is a challenge many SEOs face on a daily basis.

    We’ve heard everything from “this cheapens our image” to “why does it even matter?” Finding a common ground between branding guidelines, content writer’s goals and management’s decisions can often be difficult and I think these tips help a lot. I was bummed to learn that client’s don’t love spreadsheets (tear!), but I think you are right that businesses need a visual they can relate to. Thanks for sharing!

    @steven, your tip was great too! I like the idea of getting creative with the source code.