Jupiter Finds Increased Demand For Local SEM

Apr 11, 2007 at 9:35am ET by Greg Sterling

Kevin Newcomb at SEW writes up new findings from JupiterResearch’s regular search marketing survey. The findings are broad and written up in some detail. But for purposes of this post, I’m focused on the local angle. Similar to earlier SEMPO survey results, released in January, there’s increasing marketer interest in local. SEMPO found that local and vertical search would be among the marketing drivers of SEM going forward.

According to Kevin’s article on the Jupiter findings: “This year 72 percent of marketers say they’ll try geo-targeting, compared to 43 percent who used it last year; and 78 percent planning to try local search this year, compared to 42 percent last year.”

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Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

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