• http://www.alldiscussion.com All Discussion

    I wish more people would focus on this and not try to tweak every little every five minutes. It is like a golfer who thinks his game will improve each and every time he buys a new set of golf clubs. Mis-directed energy at its best. BTW – irregardless is not a word :) Regardless, great post!

  • http://www.highrankings.com Jill

    BTW – irregardless is not a word :)

    See what happens when my proofreader is away for a day? (She’s gonna kill me when she sees that.) :(

    Anyway, glad you like the article!

  • http://www.theonelinemarketingguy.com sportsguy

    Couldn’t agree more Jill.

    Too many times I’ve had execs here come running to me asking why we dropped 3 spots since Monday. Why does my search show us ranked 3rd and their search comes up 8th?

    Man, if I had a dime for every time…

    By and large, though, folk shave been trained not to panic when they read about things like algo changes (at least at my company anyway).

    It’s part of the landscape, and hey, if we’re doing the right things anyway, it’s unlikely we’ll end up hurt. After all, the engines’ goals are to provide better search results to users, not cater to my fears. ;)

    People should simply remain focused on the business and usability reasons for the things they do to/with the websites – in the end, better for the user = better for you.

  • http://www.structured.co.uk PaulK

    Totally agree Jill. Messing with the page content of a previously good ranking page straight away is the worst thing you can do.

    I think this is one of the most important rules of that any aspiring SEO should write on a post it note – Dont meddle with the page!