• Scott Davis

    “Bounce Rate: Similar to engagement, this indicates the percentage
    of visitors who left the site without moving on to another page from
    the one they landed on. A high bounce rate means the site is failing to
    entice visitors to stay and learn more about the business.”

    A high bounce rate can also mean that visitors found EXACTLY what they were looking for on that page of your website and didn’t need to go to another page to “learn more about the business”. ie: phone number, physical address, hours of operation, services provided, etc. There’s a few ways to read analytic data from GA. :)

  • Wesley Young

    Good point Scott. These metrics can raise red flags or be indicators, but as you point out, their interpretation needs to be customized for your business, likely in context of what you know about how your customers respond. Thanks for the input.

  • http://www.vtdesignworks.com/ Vermont Design Works

    I just wanted to second Scott’s point. In many cases the goal of our clients has simply been a quick phone call from website visitors. If visitors hit the home page, call and book an appointment/service, then leave the site, GA will count that as a bounce – but our client would count it as a lead, sale or some other type of conversion. Unfortunately a “call” conversion doesn’t register in GA on its own, but if you have call tracking integration it can. A good solution for still capturing important data when misleadingly high bounce rates are in play.

  • http://www.ematters.nl/ Arjan Bakker

    A high bouncerate could also mean the website loads slow or difficult to read due to certain devices or browser issues..

  • http://www.localtag.org/ Pete Nicholls

    I also recommend adding GA event tracking to any important clicks, especially those which link to external sites or ‘enquiry submit’ forms which can’t easily be captured at the destination URL. So easy to add but so few sites do this and they miss out on valuable mini-conversion insights.

  • http://www.localtag.org/ Pete Nicholls

    I also recommend adding GA event tracking to any important clicks, especially those which link to external sites or ‘enquiry submit’ forms which can’t easily be captured at the destination URL. So easy to add but so few sites do this and they miss out on valuable mini-conversion insights.

  • seoservices4smallbusiness

    High bounce also caused to improper selection of keywords, external links, bad presentation of website, website navigation and as you said long page loads makes user to bounce to another website !!

  • seoservices4smallbusiness

    High bounce also caused to improper selection of keywords, external links, bad presentation of website, website navigation and as you said long page loads makes user to bounce to another website !!

  • http://www.bzirsky.cz/ Tomáš Bzirský

    Thanks for the article. I think that the main problem is in Search traffic. Not provided in search traffic is ever greater number and dates of GA is not enough (I think that you know – http://www.notprovidedcount.com). It will be important to use other tools – GWT, AW etc. to get data.

  • lauralouise90

    Some really interesting points and as we all know we need to grab hold of as much data as we can, now that the non-provided count is increasing!

    Laura, Ricemedia