Keyword Level Impression Share Data Now In Google AdWords

Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data is now available at the keyword level.

AdWords Keyword Level Impression Share ReportingYou’ll find search impression share, search exact match impression share and search lost impression share by rank under the Customize Columns menu from the Keywords tab.

Data is available as far back as October 1, 2012.

Related Topics: Google | Google: AdWords | Google: AdWords: Enhanced Campaigns

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Michael

    Adwords is becoming more and more important in the realm of marketing. I feel seo getting pushed out. PPC campaigns are going to be a significant part of any campaign moving forward. This is a nice move on Googles part.

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