Keyword Level Impression Share Data Now In Google AdWords
Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data is now available at the keyword level. You’ll find search impression share, search exact match impression share and search lost impression share by rank under the Customize Columns menu from the Keywords […]
Ginny Marvin on July 1, 2013 at 10:28 am | Reading time: 1 minute
Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data is now available at the keyword level.
You’ll find search impression share, search exact match impression share and search lost impression share by rank under the Customize Columns menu from the Keywords tab.
Data is available as far back as October 1, 2012.
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