• Doc Sheldon

    This has to be the best thing I’ve read in a month, Paul! Outstanding! Some friends have laughed and said “not in our lifetimes” when I’ve predicted some of this. But I think Google, at least, is a lot further down this road than most people believe.

  • http://www.rimmkaufman.com/ George Michie

    Hat tip, Paul. I agree with Doc, one of the most thought-provoking pieces I’ve read in quite a while. Kudos!

  • http://www.paulbruemmer.com/ Paul Bruemmer

    Thanks Doc, there’s a convergence of technologies occurring which may surprise us all. When we consider 1) the semantic community has been active for decades, and 2) the technology advancements that have been made since 2009 less than 5 years ago, along with 3) the continued and rapid growth of Schema.org microdata (adopted by Google, Yahoo! and Bing)…it’s quite possible we’ll begin to see the effects of machine learning applied to search as “answer engines,” much sooner than we think.

  • http://www.paulbruemmer.com/ Paul Bruemmer

    Thanks George! I’m a big fan of RKG. As a co-founder, your sharing of data and thoughts on paid search optimization via webinar’s and trade shows have provided significant value to the search community. All the best!

  • Morgan Akchehirlian

    Very important point.”If we integrate voice searches trust me if its good their is hardly some one typing the keywords”behavioral area is something I shall surely say will improve and can dramatically change the phase of internet world especially search engines.
    Right now it looks too far.

  • Barbara Starr

    As an additional resource, the Semantic Search Marketing community is a great one! Make sure to check it out at:http://bit.ly/semsearch

  • http://www.manual-submissions.com/ Michiel Van Kets

    I so totally disagree; it works the other way around!

    we don’t need to follow google, they’re trying to follow us; the better websites

    it’s not like we now need to do something extra, well at least not properly build websites, no google just got better at also reading those other elements, besides the keywords, because most sites already have them

    google is not really replacing keywords, they’re just adding ways to measure the importance of them

    fact remains true after 1 decade of seo; as long you focus on building a quality website for your visitors 95-98% of the seo work is already done, those few small %’s are important and need to be done, but all google tries to do is the identify quality, so focusing on just that; quality is the single most important thing for your website in all cases and circumstances

    faking it to try and match google’s ways of analyzing sites just doesn’t cut it anymore; finally!