Korea’s Top Portal, Naver, Renews With Yahoo

Yahoo has renewed their partnership with Naver, Korea’s largest portal. Yahoo will continue to be, in a multi-year contract, the exclusive provider of sponsored search listings for search queries on the Naver portal and through Naver’s toolbar application. This news comes days after Daum dropped Yahoo for Google, Daum is Korea’s second largest portal.

Below is the full press release:


SEOUL Korea, December 15, 2006 – Naver, Korea’s number one search portal and Overture Korea, a leading provider of search marketing products and services, announced today that they have renewed their strategic search marketing partnership. Overture will continue to be the provider of high-quality sponsored search listings in response to general search queries on Naver and queries from Naver’s toolbar application.

“Naver’s leadership position as Korea’s most visited online destination provides opportunities for our advertisers. We are proud to continue working with Naver to connect businesses and consumers at the point of search,” said Kim James Woo, Regional Vice President of Yahoo! Search Marketing in Asia and CEO of Overture Korea. “Our priority is to deliver high quality leads to our advertisers and relevant results to users, and this agreement enables us to drive those efforts even further.”

The deputy managing director of e-Biz from Naver, Min-Soo, Yeo said, “This re-contract gives us a great opportunity to reaffirm the mutual trust that we built together with an effort to develop domestic search ad market. NHN will continue to work closely with Overture to protect advertiser’s rights and interest and provide a valuable ad services to the Korean market.

Overture provides search marketing products and services to hundreds of thousands of businesses worldwide.

For more information about Naver, please visit: http://www.naver.com/. For more information about Overture Korea’s offerings, please visit:


About Naver

Naver(www.naver.com ), the search engine of NHN Corp is the number one search portal in Korea which has 16 million of daily visitors and its homepage features 850 million page views. Since its inception in June 1999, Naver has taken a leading role in developing Korea’s search services industry through the search engines invented by in-house technologies, such as Comprehensive Search, Knowledge Search and Book Text Search. Especially the Knowledge Search which started operating in October 2002 provides data base of knowledge based on experiences and senses of internet users. It is settled as the new paradigm of search service.

Related Topics: Channel: SEM | Search Engines: Korea Search Engines | Yahoo: Partnerships | Yahoo: Search Ads


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • whible

    When I saw this article in the first raw in daily search news, I was quite surprised.
    Maybe It’s because I am Korean who is very into the area. I haven’t seen many articles about Korea,one of biggest internet world. So,I am exited and that’s why I decided to leave my comment for the first time.
    About the article above, I would call the company Overture korea instead of Yahoo korea.
    Yahoo is the parent company of overture, but it’s not exatly same. Specially in korea
    overture used to contract with amost all search engine(I don’t know how it worked out). It has a cool feature that you simply pay for overture but you can see your ad through almost all portal sites whom overture contract. When the title came to me first, I thought they would do some services together. But they’re not.
    I don’t really like that kinds of headlines which try to draw people’s attention.-_-;

    Anyway, I’d like to finish to tell you keep watching korean’s movement. Koreans are fast doers, I was told Korean potals thrive on introducing new features with web 2.0.
    I hope I could join some of them ^-^.

    Onion!!(hi&bye in korean, sound like this for forigners ^-^;;;)

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