Yahoo has renewed their partnership with Naver, Korea’s largest portal. Yahoo will continue to be, in a multi-year contract, the exclusive provider of sponsored search listings for search queries on the Naver portal and through Naver’s toolbar application. This news comes days after Daum dropped Yahoo for Google, Daum is Korea’s second largest portal.
Below is the full press release:
NAVER AND OVERTURE KOREA RENEW SEARCH MARKETING DISTRIBUTION PARTNERSHIP
SEOUL Korea, December 15, 2006 – Naver, Korea’s number one search portal and Overture Korea, a leading provider of search marketing products and services, announced today that they have renewed their strategic search marketing partnership. Overture will continue to be the provider of high-quality sponsored search listings in response to general search queries on Naver and queries from Naver’s toolbar application.
“Naver’s leadership position as Korea’s most visited online destination provides opportunities for our advertisers. We are proud to continue working with Naver to connect businesses and consumers at the point of search,” said Kim James Woo, Regional Vice President of Yahoo! Search Marketing in Asia and CEO of Overture Korea. “Our priority is to deliver high quality leads to our advertisers and relevant results to users, and this agreement enables us to drive those efforts even further.”
The deputy managing director of e-Biz from Naver, Min-Soo, Yeo said, “This re-contract gives us a great opportunity to reaffirm the mutual trust that we built together with an effort to develop domestic search ad market. NHN will continue to work closely with Overture to protect advertiser’s rights and interest and provide a valuable ad services to the Korean market.
Overture provides search marketing products and services to hundreds of thousands of businesses worldwide.
For more information about Naver, please visit: http://www.naver.com/. For more information about Overture Korea’s offerings, please visit: