AOL > AOL: Mobile
Apr. 15, 2008 at 12:26pm by Barry Schwartz
AOL Acquires Sphere & Creates Search Interface For iPhone
Sphere, software that connects contextually relevant content to your content, has been purchased by AOL. The Sphere Blog confirms the acquisition, and TechCrunch suggests the purchase price was at about $25 million. Sphere initially launched as a blog search engine but then adapted into a "related content engine," with clients...
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Oct. 24, 2007 at 9:35am by Greg Sterling
AOL's Big Mobile Push
Yesterday at the mobile trade show CTIA in San Francisco, AOL made a slew of mobile product announcements. The arguable centerpiece of that was the new AOL MyMobile application, not yet available. It offers considerable personalization opportunities and a Yahoo Go-like experience. The application seeks to bring together AOL desktop...
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Sep. 26, 2007 at 9:11am by Greg Sterling
AOL Relaunches WAP Portal, Starts Broader Mobile Push
AOL is quickly and quietly moving on a number of fronts in mobile to establish itself as a leader. Not long after the relaunch of rival MSN's WAP portal, AOL upgraded mobile search and, last week, relaunched its WAP portal with more personalization and generally greater usability. According to this...
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Sep. 17, 2007 at 11:38am by Greg Sterling
AOL Introduces 'Platform A': Integrated Ad Targeting
AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it's calling "Platform A," an integrated ad buying platform and network that the company says has broader reach than any other today. Advertising.com and some...
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Aug. 14, 2007 at 11:22am by Greg Sterling
AOL Launches Improved Mobile Search
AOL has improved its mobile search capability, especially for Windows Mobile devices. Earlier I had incorrectly reported that there had been a full relaunch of its mobile portal. Only the search functionality has been improved and relaunched. There are now two types of search experiences: an enhanced Windows Mobile experience...
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May. 15, 2007 at 3:03pm by Greg Sterling
AOL Buys Third Screen Media Ad Network
Seemingly in parallel with the land grab going on online, mobile M&A is heating up. Earlier this month, Microsoft acquired EU ad firm ScreenTonic and prior to that voice services and directory provider Tellme. Today, mobile ad network Third Screen Media went to AOL and will become a subsidiary of...
