AOL > AOL: Search Marketplace
Dec. 12, 2007 at 12:30pm by Greg Sterling
AOL Creates "Platform-A Marketing Solutions" Unit
Trying to realize the promise of its "Platform A" integrated display advertising initiative, AOL has created "Platform-A Marketing Solutions." The new unit combines the formerly separate sales teams of AOL and Tacoda. AOL acquired behavioral targeting firm Tacoda in July of this year. The effort is focused chiefly on traditional...
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Nov. 6, 2007 at 9:38am by Greg Sterling
Report: AOL To Acquire Quigo For $300 Million
There are rumors and reports circulating that AOL is about to add Quigo to its now pretty full roster of online ad networks and technologies, which includes Tacoda, Advertising.com, Third Screen Media, Lightningcast, and AdTech. These entities are the backbone of AOL's "Platform A" integrated online (and mobile) advertising, er,...
See Related Stories In: AOL: General, AOL: Search Marketplace, Business Issues: Acquisitions & Investments
Oct. 31, 2007 at 8:44am by Barry Schwartz
Want To Opt Out Of Behavioral Ads? AOL Says It Is Your Choice
AOL Will Let Consumers Opt Out of Targeted Ads from the Wall Street Journal reports that AOL will announce today a new tool that will enable AOL users to opt out of targeted or personalized ads. (NOTE: The AOL announcement is now live). AOL has behavioral ad technology that stores...
See Related Stories In: AOL: Search Marketplace, Legal: Privacy, Search Ads: Behavioral Targeting
Oct. 3, 2007 at 9:49am by Barry Schwartz
AOL, Google, Microsoft, Yahoo Sued Over Competitive Bidding Patent
AOL, Google, Microsoft, Yahoo Sued Over Competitive Bidding Patent from InformationWeek reports Performance Pricing filed a patent lawsuit (PDF document) against AOL, Google, Microsoft, and Yahoo over how they use competitive bidding within their search ad marketplace. The patent, named Systems and methods for transacting business over a global communications,...
See Related Stories In: AOL: Search Marketplace, Google: Legal, Legal: Patents, Microsoft: Business Issues, Yahoo: Legal
Sep. 17, 2007 at 11:38am by Greg Sterling
AOL Introduces 'Platform A': Integrated Ad Targeting
AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it's calling "Platform A," an integrated ad buying platform and network that the company says has broader reach than any other today. Advertising.com and some...
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Apr. 7, 2007 at 1:10pm by Chris Sherman
More On AOL's Search Marketplace
As Danny noted, AOL is launching a new program for advertisers to buy Google AdWords directly from AOL. But AOL Search Marketplace, as the new program is known, goes beyond simply white-labeling Google sponsored listings. "We're allowing advertisers to specifically customize their campaigns on AOL search," said Dariusz Pacsuski, Vice...
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Apr. 6, 2007 at 6:16pm by Danny Sullivan
AOL To Sell Ads Direct, Using Google's Tools
As John Battelle notes, the embargo on AOL's deal to white label Google's AdWords system and sell ads direct on its own has been broken. It's no surprise this was coming. A white label deal was announced back in December 2005 when AOL renewed with Google:...
