Ask > Ask: Promotions
Jun. 18, 2008 at 3:58pm by Danny Sullivan
Ask.com Adds Privacy Link To Home Page, Hopes People Care
Google recently came under fire for not providing a link to its privacy policy right from its home page, as Yahoo and Microsoft do. Ask.com, apparently hoping to ride the issue to some consumer gains, has emailed us that it now proudly sports a privacy link on its home...
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Jan. 14, 2008 at 9:21am by Barry Schwartz
Liberty Media Corporation Bought 14 Million Shares In IAC
Stake Is Bought in IAC/InterActiveCorp from the New York Times reports Liberty Media Corporation purchased an additional 14 million shares in IAC/Interactive Corp, the parent company of Ask.com. The 14 million shares came out to about $339.5 million, but have given Liberty Media Corporation about a 30 percent stake in...
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Oct. 8, 2007 at 3:56pm by Greg Sterling
Ask Goes For More TV Product Placement
Ask has been trying a range of strategies to gain more consumer attention and usage: the bold Ask 3D redesign, the questionable "algorithm" campaign, and now more TV product placement. AdAdge writes about Ask's recent TV show integrations, including a new one with Entertainment Tonight: Previous integrations with reality competition...
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Oct. 3, 2007 at 11:20am by Danny Sullivan
Billboard Showdown: Google 411 Takes On Ask's Algorithm
I'm in the Bay Area this week, and driving down Lombard Street, I brought the car to a halt when I saw the two billboards above. Yes, that's one of the Goog411 billboards for Google Voice Search sitting on top of an Ask.com "The Algorithm" one. Sadly, there's doesn't...
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Oct. 1, 2007 at 11:10am by Barry Schwartz
IAC Hopes More iWon Giveaways Will iWin New Searchers
The iWon site has been relaunched with a new look and with the intention to give away more prizes. Barry Diller's IAC revamps iWon.com from BusinessWeek details most of the changes, which include more "games, more prizes and plans to add social networking functions." In addition, iWon will contain a...
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Aug. 14, 2007 at 9:31am by Barry Schwartz
Ask.com's New Simple U.S. Commercial
Gary Price discusses a brand new Ask.com commercial being broadcasted in the U.S. This commercial is very simplistic, with virtually no words to the whole commercial. It just shows feature after feature. Here it is:...
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Aug. 13, 2007 at 9:11am by Barry Schwartz
Ask.com Goes Weird & Creepy With New UK Commercials
The Ask.com Blog announced that they have new commercials rolling out in the UK. They call these commercials the "third stage of the campaign" which is out to promote the Ask.com brand and features. The commercials show hints of the Information Revolution message and some of their past promotions. I...
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Jun. 22, 2007 at 1:55pm by Phil Bradley
Ask Advertising Campaign Slammed
As pointed out on Bruceclay.com -- Ask.com thinks you're an idiot -- Ask can sometimes be an irritating company. I like the new Ask3D interface, and they're doing a lot of good things in the search arena. However, when it comes to how Ask is marketing itself, I'm completely baffled....
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Jun. 6, 2007 at 8:40am by Barry Schwartz
Ask.com Commercial Leaked Prior To Airing
Techcrunch posted the new Ask 3D commercial yesterday, several hours before it was suppose to be aired last night. The new commercial features a guy singing, "I got what I'm looking for," with women dancing behind him. It then splashes the keyword phrase "chicks with swords" at the end. So...
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May. 15, 2007 at 8:41am by Barry Schwartz
Ask.com: The $100 Million Brand
IAC to spend $100 mln on Ask brand in 2007: Diller from the Washington Post reports that Ask.com is going spend $100 million on branding Ask.com this year. IAC chairman Barry Diller, whose company owns Ask.com, said We have a number of ways to tell people about Ask, its tools,...
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May. 3, 2007 at 9:08am by Barry Schwartz
Now Starring: The Algorithm - Ask.com To Focus On Ranking System In New TV Ads
Ask.com Hopes Ads Compute to Buzz from the Wall Street Journal reports that Ask.com is launching a new TV and web ad campaign today, to try to generate buzz about the Ask.com search engine. The article says this ad campaign is "gearing up to a relaunch of the site...
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Apr. 5, 2007 at 6:42am by Danny Sullivan
WSJ Covers Ask.com's "Information Revolution" Ad Campaign
Ask.Com's 'Revolt' Risks Costly Clicks from the Wall Street Journal weighs in on the Ask.com guerrilla marketing campaign we covered last month, especially focusing on the negative comments that have appeared on the associated web site. The article also highlighting the television commercials now airing. I've seen these myself...
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Apr. 3, 2007 at 1:46pm by Danny Sullivan
Ask Ramps Up The Mystery Ads
First in the UK, Ask rolled out a guerilla marketing campaign aimed at sparking an "information revolution" to choose Ask over Google. Now a different yet still mysterious campaign is underway in the US by Ask. Valleywag reports about billboards on Highway 101 between San Francisco and San Jose saying...
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Mar. 14, 2007 at 4:43pm by Danny Sullivan
Ask On Ad Campaign: Fun Way To Wake The "Sleep Searchers"
I wrote earlier about Ask's guerrilla marketing campaign now underway to raise awareness of the search engine in the UK. I've now talked with Ask CEO Jim Lanzone, who explained more about how the campaign is designed to unfold. He said it's all meant in good fun, not to be...
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Mar. 14, 2007 at 1:18pm by Danny Sullivan
Ask's Guerrilla Marketing Campaign Against Google
Via Valleywag, Ask.com appears to be running a guerrilla marketing campaign in the UK designed to seem like a grassroots effort against a Google monopoly in search. The picture above, taken by Ben Werdmuller, shows one of the campaign's ads on the London Underground. The ad directs you to...
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Mar. 7, 2007 at 9:15am by Barry Schwartz
Ask.com's CEO, Jim Lanzone, Calls Yahoo Paid Inclusion "Hypocritical"
In a comment left at the Stepforth blog, Jim Lanzone, Ask.com's CEO, has said that he considers paid inclusion a "dis-service". Jim explains that he finds it "hypocritical to charge for something we need to do anyway," i.e. crawl the web to find quality pages to present to the searcher....
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Feb. 27, 2007 at 8:37am by Barry Schwartz
Google Ink Sends Ask.com New Google Pen
First Ask.com had some fun with Google earlier this month, joking about how their Google pen "flatlined" and ran out of ink during a crucial meeting. Now Google gets in on the joke in good spirit, sending Ask a new pen along with a letter discussing the Google Pen's "redundant"...
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Feb. 12, 2007 at 1:50pm by Danny Sullivan
Search Love Triangle: Ask.com Wants Those Looking For Yahoo.com On Google.com
It's not new for search engines to advertise on other search engines. We wrote about Live.com doing that on Google earlier this year, and that was just the latest in a long line of examples over the years. But we've never heard of a search engine advertising for those...
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Feb. 6, 2007 at 9:36am by Barry Schwartz
Google's Pen Flatlines For Ask, Parody Of Recent Capacity Problems
The Ask.com Blog made me laugh with their The Latest Google Flatline post. In that entry, Ask.com writes about the recent Google capacity issues reported at Techcrunch and describes how it is so true. In fact, they say that when they were using a Google pen, and it "ran out...
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Jan. 15, 2007 at 11:11am by Danny Sullivan
Microsoft Live & Yahoo Push For Firefox Users, Plus Revisiting The IE7 Search Battle
Today I noticed Live.com trying to get me to search with it in Firefox. Then Yahoo did the same thing. So I guess a new round of "let's change search defaults" is going on within Firefox. That seemed a good excuse for a revisit how the various search engines are...
