Columns Land

To keep you ahead in search and search marketing, Search Engine Land offers columns on a variety of topics. Sign-up for one or more of our columns and receive what you choose via email, when the columns are published. You can easily add or remove columns at any time.	Prefer feeds? Our Columns feed alerts you when new columns are published. You'll find it on our feeds page.
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Columns		Subscribe
	100% Organic covers SEO and issues related to being listed in the free, natural or "organic" listings in search engines. Columnists write about optimization techniques, duplicate content and potential spam issues, how to submit to search engines and more. The 100% Organic column appears on Thursdays at Search Engine Land.
	Back To Basics focuses on the core elements of search engine marketing, from keyword research to understanding web logs, basic search advertising techniques and more.
	Brand Aid covers the unique issues faced by search marketers responsible for campaigns featuring big or well-known brands. Columnists look at topics such as effective branding via search, trademark protection, "co-opitition" with affiliates, integrating search marketing with traditional brand marketing and more. The Brand Aid column appears on Wednesdays at Search Engine Land.
	Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together. The Industrial Strength column appears weekly at Search Engine Land.
	In House takes an insider's look at the life of search marketers who work for large or multi-national organizations. Columnists write about technical challenges as well as the cultural, organizational, budgeting and other issues that arise while working within a large company. The In-House column appears on Wednesdays at Search Engine Land.
	In The Trenches In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. The In The Trenches column appears Fridays at Search Engine Land
	Just Behave dives deep into searcher behavior and how search engines constantly tweak their operations to improve user experience. Columnists discuss recent research, searcher behavior stats and future trends such as personalization and more. The Just Behave column appears on Fridays at Search Engine Land.
	Let's Get Social explores the increasingly important social search sites, such as Digg, StumbleUpon, Wikipedia and others, and how to use them as alternatives to search engines to drive traffic to your web sites. The Let's Get Social column appears on Tuesdays at Search Engine Land.
	Link Week looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your web site. Columnists offer insights and tips for effective link building and discuss controversial techniques like linkbaiting and buying links. The Link Week column appears on Tuesdays at Search Engine Land.
	Locals Only covers local search, mapping, online yellow pages and other sites that help searchers pinpoint real-world merchants, service providers and other location-based entities. Columnists look at both using local search services and how search marketers can take advantage of local search marketing opportunities to reach a unique audience. The Locals Only column appears on Mondays at Search Engine Land.
	Paid Search looks at search advertising programs and how to most effectively use them. Columnists cover topics such as bid management, managing multiple campaigns, ad and landing page quality issues and other subjects. The Paid Search column appears on Mondays at Search Engine Land.
	Q&A Land features interviews with search industry movers and shakers, offering behind-the-scenes looks at companies, technologies and projects having an impact on the world of search today. The Q&A Land column appears periodically at Search Engine Land.
	Searcharazzi is a playful, gossipy look at the people in the search industry, their comings and goings and the juicy rumors that swirl about from time-to-time. The Searcharazzi column appears whenever there's hot news to go out.
	Search Biz covers business issues relating to the search engine industry. It appears several times during the business work week, whenever there is enough interesting and important business news to warrant a column.
	Search Illustrated uses graphics to illustrate complex topics in search marketing by breaking them down into easily understood pictures and diagrams. The Search Illustrated column appears on Tuesdays at Search Engine Land.
	Search In Pictures is a look back at what happened during the week in the world of search based on pictures found on the web. The Search In Pictures column appears on Fridays at Search Engine Land.
	Small Is Beautiful is for the millions of small businesses that have to compete against larger, often better staffed and funded rivals for top positions in search rankings and ads. Columnists offer creative advice and tips that smaller, nimble search marketers can exploit to gain a competitive advantage online. The Small Is Beautiful column appears on Thursdays at Search Engine Land.
	Strictly Business looks at business-to-business (B2B) search marketing, including challenges such as lengthy conversion cycles, finding qualified buyers, the role search marketing plays in the overall sales process and more. The Strictly Business column appears on Wednesdays at Search Engine Land.
	Video Search looks at how search engines index videos, and explores the unique search engine optimization techniques that can make videos visible in search results.
Newsletters
	SearchCap is a free daily recap of search engine news. Subscribe, and at the end of each business day, we'll email you a summary of what happened in search that day. This will include all stories we've covered on Search Engine Land as well as headlines from sources from across the web.
	Search Month is a free monthly review of search news. Subscribe, and around the 1st of each month, we'll email you a recap of what happened in the world of search over the past month.

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Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

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How Large Offline Marketers Drive Superior Search Marketing Results
September 9, 2008
PPC’s Hidden Opportunity: Advertising on Content Networks
September 16, 2008
Selling Your Search Strategy: Timely Advice to Help You Win the Budget Battle
September 23, 2008
Local Online Advertising: Strategies and Tactics Every Company Should Know
October 1, 2008
Measuring an Ad's Value: A Forum Discussion
October 28, 2008

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