Google > Google: Acquisitions
Apr. 2, 2008 at 5:22pm by Danny Sullivan
Google Selling Performics -- Thanks, Google!
Last month, I did an open letter to Google wishing they'd quickly sell off Performics, to avoid the conflict of having a search marketing firm that works to improve results on Google's own search engine. Well, thank you Google! They've acted far more quickly than I would have hoped for,...
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Mar. 12, 2008 at 7:45am by Danny Sullivan
Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics
At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um...
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Mar. 11, 2008 at 4:06pm by Danny Sullivan
Google: It's Official, We Own DoubleClick
With the EU's blessing, Google has finally acquired DoubleClick after nearly a year in trying. Google has blogged that the acquisition has been completed, with CEO Eric Schmidt saying: Integration work can now begin, with detailed plans to come There may be a "reduction in headcount" as Google matches...
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Mar. 11, 2008 at 10:27am by Barry Schwartz
EU Approves Google-DoubleClick Acquisition
The European Commission has approved the Google's acquisition of DoubleClick, valued at $3.1 billion. The EU started their investigation in November 2007. The commission found that the "transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets."...
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Mar. 11, 2008 at 8:39am by Greg Sterling
Google Expects To Be "Very Significant" In Display Ad Segment
Display advertising currently represents about 32 percent of total US online advertising, according to the IAB. That's roughly $6.7 billion. Google already dominates the roughly $8.5 billion US search market. But Google's Tim Armstrong told the Bear Stearns Media Conference in Palm Beach, Florida yesterday that Google expects, in the...
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Feb. 21, 2008 at 11:40am by Greg Sterling
Google May Buy Ukrainian Portal
The Quintura Blog repeats a rumor that Google may be poised to buy the Ukrainian portal Bigmir.net, the leading Ukrainian destination site with 2.5 million users. Quintura speculates the deal might be worth $100 million and says online advertising in the Ukraine was worth an estimated $12 million in 2007....
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Feb. 8, 2008 at 7:49am by Greg Sterling
Rumor: Google To Acquire Plaxo
Wired says that Google is rumored to be buying Plaxo for roughly $200 million. The company was founded in 2001 as a tool to manage contacts and users' email address books ("your address book for life"). Its aggressive customer acquisition strategy (read: spam) alienated many would-be users. Plaxo has been...
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Jan. 21, 2008 at 11:09am by Greg Sterling
Google-DoubleClick Drama Moves To European Stage
Much of the discussion and debate in the U.S. over Google's proposed acquisition of DoubleClick was about the impact of the deal on consumer privacy, even though that wasn't technically part of the anti-trust analysis before the FTC. Accordingly, the FTC approved the acquisition with one commissioner dissenting largely on...
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Dec. 20, 2007 at 9:30am by Danny Sullivan
FTC's Xmas Gift To Google: Approval Of DoubleClick Acquisition
The US Federal Trade Commission has granted its approval for Google to purchase DoubleClick. Google has a press release up with the news (and see also here), and the FTC announcement is here. The many parties have raised privacy issues with the deal, and the FTC noted this was not...
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Dec. 18, 2007 at 9:39am by Greg Sterling
Privacy Emerges As Major US, EU Issue In DoubleClick Acquistion Review
Despite the fact that regulators are supposed to scrutinize the potential anti-competitive dimensions of the pending acquisition of DoubleClick by Google, privacy has sneaked into the debate as a major issue on both sides of the Atlantic. It almost threatens to overshadow the antitrust considerations, which are the heart and...
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Dec. 13, 2007 at 10:10am by Greg Sterling
Google And DoubleClick: The Saga Continues
The relevant issues swirling around the pending acquisition of DoubleClick by Google are little understood by the public, pundits, and even, it would seem, by Congress and the regulators charged with approving or disapproving the deal. Danny has written at length about the competitive implications of the deal. But privacy...
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Nov. 21, 2007 at 10:39am by Greg Sterling
The Politics & Policy Of The Google-DoubleClick Acquisition
Yesterday, Danny wrote a lengthy piece dispelling some of the myths and misinformation surrounding the pending Google acquisition of DoubleClick. Today CNET has two articles, one on the EU decision to apply more scrutiny to the proposed deal, as we expected, and another on privacy advocates' concerns about the acquisition...
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Nov. 20, 2007 at 10:00am by Danny Sullivan
Open Letter To Senators Hatch & Kohl About Google-DoubleClick
Today, US senators Herb Kohl and Orrin Hatch published a letter (PDF) urging the US Federal Trade Commission to carefully consider the proposed Google-DoubleClick deal. Sure, who doesn't agree with a careful review? But sadly, the letter gets a lot of things wrong, which is alarming coming out of the...
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Nov. 20, 2007 at 8:30am by Barry Schwartz
Top Senators Warn FTC To Review DoubleClick Google Deal Carefully
Senators Urge FTC To Review Google-DoubleClick Deal Closely from SmartMoney reports Senators Herb Kohl (D-Wis.) and Orrin Hatch (R-Utah) have urged the Federal Trade Commission to closely review the details and implications of Google's proposed acquisition of DoubleClick. In a letter written by the Senators to the FTC, they wrote:...
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Nov. 14, 2007 at 8:11am by Barry Schwartz
European Commission Holds Up Google's Acquisition Of DoubleClick
EU to probe Google/DoubleClick plan from Reuters reports the European Commission has decided to conduct a four-month review of the Google/DoubleClick deal. European Union said "the Commission's initial market investigation indicated that the proposed merger would raise competition concerns in the markets for intermediation and ad serving in online advertising."...
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Nov. 12, 2007 at 9:58am by Greg Sterling
Google To Acquire Sprint? Don't Bet On It
A TMCnet blog repeats a rumor that Google might buy US wireless carrier Sprint. This is based in part of Google's aggressive push into mobile with Android, its willingness to bid on wireless spectrum licenses, and its efforts to gain access to unused parts of the television spectrum, so-called "white...
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Oct. 30, 2007 at 8:35am by Barry Schwartz
Australia Gives Google OK On DoubleClick Deal
Australia regulator clears Google-DoubleClick deal from Reuters reports the Australian competition regulator will allow the Google acquisition of DoubleClick. The commission said on Tuesday that Google and DoubleClick were not close competitors in the ad serving space. Now Google has to hear decisions from Europe and America....
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Oct. 25, 2007 at 9:20am by Barry Schwartz
Eric Schmidt, Google's CEO, Confident DoubleClick Deal Will Be Approved
Google In 'Good Shape' Awaiting OK On DoubleClick Buy - CEO from SmartMoney reports that Google's CEO, Eric Schmidt, is very confident the DoubleClick acquisition will be approved by the U.S. Federal Trade Commission. Schmidt said at Google Analyst Day that Google is in "good shape" for the deal to...
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Oct. 11, 2007 at 8:54am by Barry Schwartz
Google's DoubleClick Acquisition Likely To Be Approved
Google-Doubleclick deal seen winning approval from Reuters reports that some antitrust experts believe that Google will win the right to acquire DoubleClick. The Federal Trade Commission is reviewing the details of the acquisition, but even with the opposition from Microsoft, Yahoo, and privacy advocate groups, the deal seems likely to...
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Oct. 9, 2007 at 3:12pm by Barry Schwartz
Jaiku Bought By Google
Google has bought Jaiku, a Twitter-like service for quick or short blogging. We’re joining Google from the Jaiku team shows their excitement for the news. Because Google acquisitions usually lead to a mad rush of user sign-ups, Jaiku has decided to limit the number of new users who can sign...
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Oct. 2, 2007 at 8:55am by Barry Schwartz
German Data Protection Commissioner Opposes Google-DoubleClick Deal
German official says 'nein' to Google-DoubleClick deal from News.com reports that Germany's data protection commissioner has come out against the Google / DoubleClick acquisition....


