Google > Google: AdWords
May. 13, 2008 at 8:35am by Danny Sullivan
More Than Half Of Yahoo's Paid Search Clicks Come From Partners
Efficient Frontier is out with new research looking at how the major search engines get search traffic outside their own search engines, including the remarkable stat that less than half of Yahoo's paid search clicks happen on its own search sites....
See Related Stories In: Google: AdWords, Google: Partnerships, Microsoft: Partnerships, Microsoft: adCenter, Search Ads: General, Stats: General, Yahoo: Partnerships, Yahoo: Search Ads
May. 9, 2008 at 8:27am by Greg Sterling
Google Executives Defend Potential Yahoo Search Deal, Microsoft Releases "Proxy Directors" And Looks Beyond Search And "The Last Click"
Yesterday before Google's annual meeting of shareholders, Google CEO Eric Schmidt and co-founders Sergey Brin and Larry Page fielded questions from reporters on a range of subjects, including a potential paid search deal with Yahoo and its anti-trust implications. Their argument was that a future paid search deal could...
See Related Stories In: Google: AdSense, Google: AdWords, Legal: General, Microsoft & Yahoo Merger, Search Biz
May. 8, 2008 at 6:02pm by Barry Schwartz
Google AdWords Adds Landing Page Load Time Metric To Reports & Launching Mid-June
As expected, Google has announced that landing page load time will become a quality score factor in Google AdWords starting mid-June. In preparation for that launch, Google has started showing advertisers their metrics for the landing page load time for each keyword's landing page. Here is a picture of what...
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May. 5, 2008 at 11:10am by Greg Sterling
Changes To Google UK Trademark Policy May Result In Lawsuits
In the US marketers may use competitors' trademarks as keywords, so long as they don't appear in the ad text itself. Previously Google used a more restrictive policy in the UK, not allowing use of competitors' trademarks at all. Last month the company changed its UK rules to conform to...
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May. 5, 2008 at 8:10am by Barry Schwartz
Beware: Google AdWords Phishing Attempts Continue
Google adwords fuel new URL attack from IDG News reports that the AdWords credit card phishing attempts continue to be a problem. Emails disguised as official Google AdWords emails are being sent to advertisers asking them to update their billing information. When advertisers go through the link and update their...
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May. 1, 2008 at 8:16am by Barry Schwartz
Google TV Ads Available To All US Advertisers
The Inside AdWords Google Blog announced that all US-based advertisers should now have the TV ads option in their account. In fact, you should see the option after logging in to your AdWords account at the bottom, where it says "Other Campaign Types." Here is a screen capture of that...
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Apr. 29, 2008 at 8:49am by Barry Schwartz
Google Showing Ranking Scores On AdWords?
This morning I reported at the Search Engine Roundtable that several webmasters began noticing three values being displayed under some AdWords ads that might reveal some details on how Google may rank AdWords ads. The scores include the "Pscore," "mCPC," and "thresh." Danny and I took guesses at what...
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Apr. 28, 2008 at 8:43am by Barry Schwartz
US Court Orders Advertiser To Use Negative Keywords In Trademark Case
Eric Goldman reports that a US District Judge in Florida ordered an advertiser using a trademark term to use the negative keyword option, to ensure that they would no longer bid on that term in the future. The judge ordered the defendant to stop using the word "ORION" in their...
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Apr. 25, 2008 at 1:37pm by Barry Schwartz
Google AdWords Tests Display URL Above Ad Description
The Get Elastic Blog noticed Google testing displaying the AdWords URLs above the ad description. Typically, the AdWords URLs are displayed below the ad description. Here is a compare and contrast picture:...
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Apr. 21, 2008 at 8:40am by Greg Sterling
Anecdotal Evidence Of AdWords Performance On Yahoo
The AdWords Addict reports on the recent test of Google AdWords in Yahoo search results. Apparently changes were reflected equally quickly on both Google and Yahoo and performance on Yahoo (CTRs) was good, though no specifics are provided. Overall, the convenience of managing both engines from a single interface is...
See Related Stories In: Google: AdWords, Google: Partnerships, Yahoo: Search Ads
Apr. 17, 2008 at 8:55am by Greg Sterling
GooHoo Search Ads Outsourcing Deal Moves Forward
The Wall Street Journal is reporting that the "initial test" of running Google ads on Yahoo search results had "positive results" and is thus moving forward. A range of blog posts offers speculation and cynicism about the story and what it may or may not represent for the potential MicroHoo...
See Related Stories In: Google: AdSense, Google: AdWords, Google: Partnerships, Microsoft & Yahoo Merger, Yahoo: Search Ads
Apr. 11, 2008 at 6:35am by Josh Dreller
In The Trenches, April 11, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "Two Tools That You May Not Have Added To The Toolbox...
See Related Stories In: Google: AdWords, In The Trenches, Microsoft: adCenter, Microsoft: adCenter Content Ads, Yahoo: Search Ads
Apr. 10, 2008 at 9:54am by Danny Sullivan
"Previous Query" Refinement Coming To Hit Google Results
Yesterday (technically still today my time), I did a keynote interview with Google vice president of search products & user experience Marissa Mayer during our SMX Sydney show. We covered a wide range of topics, including how "Previous Query" refinement will soon come to natural listings on Google, plus how...
See Related Stories In: Google: AdWords, Google: Maps & Local, Google: Orkut, Google: Personalized Search, Google: SEO, Google: Web Search
Apr. 4, 2008 at 8:34am by Barry Schwartz
Google To Allow Bidding On Keyword Trademarks In UK
The UK PPC Blog tipped me off to Google announcing that the UK AdWords trademark policy has been changed to work like the US AdWords trademark policy. What this means is that UK advertisers can now bid on trademark terms. Earlier, those trademarked terms were blocked from bidding on within...
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Mar. 28, 2008 at 9:55am by Josh Dreller
In The Trenches, March 28, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "What You Don't Know About Quality Scores May Kill You," and...
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Mar. 26, 2008 at 8:32am by Barry Schwartz
Google AdWords Video Ads Now Live & In the Wild
A few minutes ago, I posted screen captures of Google's new video ads in the real, live, and wild search results. These were announced back in February but only now appear to have really gone live. Searches that triggered this result for me included cell phone or smart phones or...
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Mar. 24, 2008 at 8:46am by Barry Schwartz
Google AdWords Officially Launches Demographic Bidding? Maybe Not
On Friday, Google announced they launched demographic bidding to every advertiser in the AdWords program. In short, demographic bidding allows advertisers to show their ads to specific age groups and genders. They did a beta launch of this earlier this year, where they dropped using comScore data for their own....
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Mar. 19, 2008 at 8:37am by Patricia Hursh
Lowering Your Quality Scores To Increase ROI
B2B search advertisers must confront an annoying paradox. For most advertisers the billable event is the click. Yet for most B2B advertisers success depends not on clicks, but rather on conversions: the percentage of visitors who take the desired online action, such as downloading a white paper or registering...
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Mar. 10, 2008 at 9:24am by Greg Sterling
Google Pitches Media Buying "Dashboard" To Skeptical Ad Agencies
Many people think that Google is a search engine. That's true, but it's only part of a much larger story that Google is developing. Indeed, the company increasingly sees itself as a diversified media buying platform. Already print newspaper ad buying, radio and TV are integrated, to varying degrees, into...
See Related Stories In: Google: AdWords, Google: Analytics, Google: Critics, Google: Other Ads, Google: Partnerships, Google: Print Ads & AdSense For Newspapers
Mar. 7, 2008 at 9:40am by Barry Schwartz
Google Tests More TV Ads With AdWords Integration
Google Integrates TV Ads Into Adwords Platform by Pinny Cohen shows screen captures of AdWords reports with TV ad integration. Pinny said that Google sent out more invitations for AdWords advertisers to test out TV ads within the Google AdWords system. The features you get with Google TV ads include:...
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Mar. 7, 2008 at 9:00am by Barry Schwartz
Load Time Confirmed As AdWords Quality Score & New Category Exclusion Feature
Google has confirmed that they will be adding page load time as a quality score metric in the near future. The feature will go live in the "next few weeks," but it won't impact your quality score right away. A month after the metric goes live, Google will then implement...
