Google > Google: Analytics
Jun. 24, 2008 at 10:45am by Danny Sullivan
Google Ad Planner Launches, Offers Site Demographic Profiles
Google has launched Google Ad Planner as an invite-only beta. It's designed to allow advertisers to identify sites with demographics they're interested in -- even sites that aren't part of Google's advertising network....
See Related Stories In: Google: Ad Planner, Google: AdSense, Google: AdWords, Google: Analytics, Google: Toolbar, Google: Trends
Jun. 5, 2008 at 12:35pm by Greg Sterling
Google Adds TV Campaign Analytics
Google announced that it was adding TV campaign analytics to AdWords. If you're using the Google TV Ads system, you can now get metrics on the performance of those campaigns via Google Analytics....
See Related Stories In: Google: AdWords, Google: Analytics, Google: TV
Mar. 21, 2008 at 9:30am by Barry Schwartz
Google Analytics Benchmarking Data Now Live
The Google Analytics Benchmarking feature is now live for those users who have chosen to opt in to the program. You can access the data by visiting a site profile and clicking on "Visitors" and then on "Benchmarking (Beta)." Google said that the current list of "verticals and the quality...
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Mar. 10, 2008 at 9:24am by Greg Sterling
Google Pitches Media Buying "Dashboard" To Skeptical Ad Agencies
Many people think that Google is a search engine. That's true, but it's only part of a much larger story that Google is developing. Indeed, the company increasingly sees itself as a diversified media buying platform. Already print newspaper ad buying, radio and TV are integrated, to varying degrees, into...
See Related Stories In: Google: AdWords, Google: Analytics, Google: Critics, Google: Other Ads, Google: Partnerships, Google: Print Ads & AdSense For Newspapers
Mar. 5, 2008 at 12:00pm by Barry Schwartz
Google Analytics Benchmarking Feature, Data Sharing & Audio Ad Charting
Google Analytics added a new benchmarking feature today. Users can now compare their site's performance to industry benchmarks, though only if they agree to share their data to help produce such aggregate benchmarks. Another feature added is the ability to see when your Google Audio ads run, in relation to...
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Feb. 4, 2008 at 12:11pm by Vanessa Fox
Google Releases New Urchin Beta
Once upon a time, there was a company called Urchin that made web analytics software. As tends to happen, that company was acquired by Google (in early 2005), the software became Google Analytics, and the price became free. Google Analytics grew in popularity, and many people forgot that the original...
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Oct. 16, 2007 at 12:00pm by Barry Schwartz
Google Analytics Adds Site Search Reporting & Event Tracking; Urchin Software Also Updated
Google announced today at the eMetrics Summit in Washington, D.C. new features for Google Analytics, plus a much desired beta release of Urchin software....
See Related Stories In: Google: Analytics, SEM Tools: Web Analytics
Jun. 13, 2007 at 8:57am by Barry Schwartz
Google Analytics Leaves Beta & Adds Requested Features
The Google Analytics blog announced that they are taking Google Analytics out of beta and adding several features based on customer feedback. The features include:...
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May. 8, 2007 at 1:30pm by Barry Schwartz
Google Analytics Launches New Version With New UI & Features
Google Analytics today has released a new version of their web analytics tool. I spoke with Brett Crosby, Senior Manager of Google Analytics about the release, which he explained was a completely "new platform" to enable "non-experts" to use sophisticated web analytics without expert intervention....
