Google > Google: Audio Ads
Nov. 7, 2007 at 8:56am by Barry Schwartz
Clear Channel's Radio Ad Inventory Now Available On Google Audio Ads
The Inside AdWords blog announced Clear Channel's inventory of about 1700 AM and FM stations are now available for purchase at Google Audio Ads. For more about the ads, see our Google Audio Ads archive....
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Sep. 21, 2007 at 9:03am by David Szetela
Google’s New Media Advertising: Get Hip or Get Left Behind
Like many agencies and advertisers, we’ve been dragging our feet before trying Google’s relatively new advertising options. My rationale has been that search (or PPC) advertising is inherently better than the traditional advertising media: print, radio and TV. PPC advertising has been trouncing traditional media due largely to the fact...
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Jun. 6, 2007 at 8:15am by Barry Schwartz
Google Releases Audio Ads To Public While eBay Begins Radio Ad Auction Push
Google announced they have completed their audio ad test and is now in the process of rolling out audio ads to all US advertisers. In fact, I reported on May 15th, that many advertisers began seeing the audio ads option within their AdWords console. Today, EBay to Broker Radio Ad...
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Apr. 16, 2007 at 9:49am by Barry Schwartz
Google Audio Ads Now Supported By Radio Station Software
Google just announced that Google AdSense for Audio is now supported by radio station automation software from Broadcast Electronics (BE), ENCO Systems and LAN International's VIERO. The announcement comes alongside the other news of the Google & Clear Channel partnership....
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Apr. 16, 2007 at 6:19am by Greg Sterling
Google In Radio Ad Deal With Clear Channel
This morning the New York Times is reporting that Google has struck a deal to sell radio air time on Clear Channel's network. Clear Channel is the US's largest single owner of radio stations. This had been rumored but the formal announcement (not yet posted) will apparently include "30-second spots...
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Mar. 29, 2007 at 8:23am by Greg Sterling
NY Times Tracks Google's Traditional Media Efforts
Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google's moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to...
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Mar. 12, 2007 at 3:55pm by Barry Schwartz
Google Print & Radio Ads A Success All Around
Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows how both advertisers and publishers are very happy with early tests from both Google's Print Ads and Google's Audio Ads. On the print side, the article shares quotes from the New York Times claiming Google Print ads have...
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Feb. 9, 2007 at 9:13am by Barry Schwartz
dMarc Founders Tuneout Of Google AdSense For Audio Plans
dMarc Founders No Longer At Google at paidContent.org reports that the founders of dMarc have left Google due to differences of opinion and remuneration. Chad and Ryan Steelberg bios), the founders of dMarc Broadcasting, sold the company to Google on January 17, 2006 for $102 million in cash and with...
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Jan. 18, 2007 at 3:15pm by Barry Schwartz
Google Advertising Google Audio Ads
Philipp Lenssen reports that Google is now promoting via AdWords their own Audio Ads product. A Google search on audio ads brings back an ad from Google, leading to http://www.google.com/ads/audioads/index.html....
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Dec. 19, 2006 at 8:31am by Barry Schwartz
Google Ran Out Of Radio Ad Inventory Already
MarketWatch reports that Google does not have enough airtime inventory to run the test audio ad campaigns they want to run in 2007. Reportedly, Google is currently in negotiations with CBS, to buy some of their ad time. Jordan Rohan of RBC Capital Markets said that without enough ad inventory,...
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Dec. 14, 2006 at 8:46am by Barry Schwartz
Google Advertisers Take On Audio & Print Ads
A Wall Street Journal article named Google Tests New Ad Offerings -- But Will Advertisers Follow? looks at various types of advertisers reactions to Google's efforts to expand to print and audio ads. I'll put out some quotes for you on this: The success of Google's efforts to persuade Mr....
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Dec. 8, 2006 at 8:52am by Barry Schwartz
Google Begins Testing Audio Ads Within AdWords
The Google AdWords blog announced yesterday that they have begun inviting advertisers to test out Google Audio Ads. The test is only running in the US. If you want to be part of this test, you can apply over here. After you get accepted, make sure to read Guidelines for...
